It’s the little things…

Email Signature

A professional email signature is a simple touch that makes a world of difference.

I’ve been working at DOW Electronics for a couple of years now and there is something that I have noticed in my time here that I just feel the need to address. Many of you are great at certain aspects of your businesses, whether it’s doing DISH installs or selling Sony products or what have you, but it seems that sometimes you forget about the small stuff. Let me tell you, IT MATTERS!

“Small stuff? What do you mean when you say “small stuff”, Jess?”  This means attention to detail; specifically proper phone and email etiquette.  Many times I have made a call to a retailer and the answer on the other end of the line is not: “XYZ Satellite, your DISH Authorized Retailer, this is Dave, how would you like to get HBO, Cinemax, Showtime and Starz free for three months?” rather, I typically hear a simple “Hello.”

When I call a business, I want to know:

A) That I’m calling the right place, and

B) Who I am speaking with. When you answer your work phone the way you answer your cell phone, you are sending a message to a potential customer–and not a good one. They shouldn’t have to ask if they’ve reached the correct number, your greeting should tell them that! If I call a business and the phone is answered casually, it makes me wonder if I should give my business to this ambiguous person or seek someone out who seems more professional.

By answering the phone with a simple “Hello,” you’re also missing out on a great opportunity to sell the caller your services! They may be calling you to check prices on a new TV set, and you answer the phone offering free HD for life, they want to upgrade their service to go with their new HDTV. You’ve grabbed their attention and with it, an opportunity to make two sales instead of one. The customer is calling for a specific reason, they usually aren’t going to ask you to sell them other products or services outside of that. Your job as a salesperson is to let them know what they are missing out on and that you can offer it to them. A proper phone greeting can open the door for that conversation.

Another oversight that I see a lot has to do with email etiquette. We receive an excess of emails in the marketing department and many times we have to decipher an ambiguous email with no text in the body or a signature line and there is only an attachment to go off.  My hope is that we are the only people who receive these blank emails, but I have a feeling that others are receiving them as well. You may think that is a general email box controlled by a robot who decrypts these emails and distributes them to the appropriate party. Unfortunately, it’s not! 🙂  Everyone in the department receives your emails and then we have to figure out who it’s from and whether it is for a pre-approval, a claim, or some other issue.

Generally speaking, it’s a good idea to have an email signature set up for all of your emails that contains, at least, your name, title or business name, and a phone number at which you can be contacted (this is also a good place to promote your website and social media pages!). That way, the people you are contacting know who you are and how they can get ahold of you if there is an issue.  In specific, when you’re emailing us here at Dow, try to write us a quick note (one or two lines is all we usually need) about your request– it will save both you and us a lot of time by eliminating the back and forth. In the end, you’ll get what you were looking for much more quickly and without any bumps in the road!

These are just a couple of little things that I’ve been noticing. Have any of you made a small change like this that’s given you big results? Share with the rest of the class and give us your tips below!

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