Finding Events in Your Area

For a lot of our retailers, finding the right event can mean a big hassle. Hi! I’m Emily, and I work in DOW Electronics’ Marketing Department. I know what kind of trouble it can be to find the right event for you, but, don’t sweat – I’m here to help you find some great local events for you to show your pretty faces and sell DISH. Below are a few tips that will help you break through all the noise of event planning and ensure your success.

THINK LOCAL 
Check your local Chamber of Commerce, newspapers, and radio stations for events in your area. Since these places are already tapped into the local scene, many times they will have an events calendar or listings of events. These outlets will also most likely do their own advertising for the event (so you don’t have to) and generally have regular attendance, so you know there will be a higher chance for potential sales. Also, downtown areas and local farmer’s and flea markets are a good place to start for the same reason – they will be advertised in their own right and they maintain consistent traffic from locals.

PLAN AHEAD 
Most events will require you to sign up and/or register, so give yourself at least 30 days to complete paperwork and prepare. This will ensure you have completed all items prior to any deadlines and the possible opportunity to pick prime booth space. Also, keep in mind your ‘slow period’ with sales. If you can plan for events during this time, you will be able to keep your sales and income at a steady pace.

DON’T PICK JUST ANY EVENT 
Gather a few events you’re interested in and compare them so you can see what kind of traffic and crowd will be passing by your booth. Will there be qualified buyers? Is it industry or product appropriate? For example, it would be far more reasonable to participate in a Home and Garden Expo as opposed to an Arts Festival. Since events can be expensive (think registration fees, electricity, booth set up, travel and employees to manage your space), this will guarantee you get the best bang for your buck.

I could go on forever – but the three tips above will help you get started on your own. However, I’ve done some of the leg work for you, and below are some listings for events in our territory for the next 3 months!

ALABAMA

Bama Jam
Enterprise
06/14/2012-06/16/2012
info@bamajam2012.com

Alabaster Cityfest
Alabaster
6/02/2012
cityfest@alabastercityfest.com

First Monday Weekend Trade Days
Scottsboro
0 6/02/2012-06/04/2012
1stMonday@scottsboro.org

Southside City Fest
Southside
07/21/2012
(256) 442-9775

Main Street Music Festival
Albertville
08/03/2012-08/04/2012
sarmstrong@vantagebankal.com

ARKANSAS

ArtsFest on the Bentonville Square
Bentonville
0 6/01/2012-06/02/2012
nicki@downtownbentonville.org

Bentonville Farmers Market
06/2012
nicki@downtownbentonville.org
Johnson County Peach Festival
Clarksville
07/19/2012-07/22/2012
jocopeachfestival@yahoo.com

Fulton County Fair
Salem
08/06/2012-08/11/2021
clewis@fultoncountyfair.org

FLORIDA

Tampa Caribbean Festival
Tampa
06/09/2012-06/10/2012
info@carnivaltampa.com
Alive After Five Street Festival
Sanford
6/14/2021
info@sanfordwelcomecenter.com

Fourth on Flagler
West Palm Beach
07/04/2021
(561) 659-8033

Avon Park Farmers Market
Avon Park
07/24/2012
(863) 402-1020
Scallop Festival
Port St. Joe
08/03/2012-08/04/2012
(850) 227-1223

Ocala Farm Market
Ocala
08/25/2012
(352) 426-8244

GEORGIA

Alive After Five
Roswell
6/21/2012
info@mainstreetroswell.com

First Saturday on the River
Savannah
06/02/2012
info@riverstreetsavannah.com

Woodstock Market & Show
Acworth
07/06/2012-07/08/2012
www.woodstockmarketshow.com

Butternut Creek Festival
Blairsville
07/21/2012-07/22/2012
butternutcreekfestival@gmail.com

Dillard Bluegrass and Barbeque Festival
Dillard
08/03/2012-08/04/2012
bbqjane@windstream.net

Grant Park Summer Shade Festival
Atlanta
08/25/2012-08/26/2012
info@gpconservancy.org

LOUISANA

Hammond Market
Hammond
06/23/2012
smith_tl@hammond.org

Cityfest
Walker
06/30/2012
lisa.frey@walker-la.gov

Mandeville Seafood Festival
07/04-07/08/2012
whd@seafoodfest.com

Cajun Music and Food Festival
Lake Charles
07/21/2012-07/22/2012
337-217-0880

Delcambre Shrimp Festival
Delcambre
08/16/2012-08/19/2012
337-288-0618

Louisiana Shrimp and Petroleum Festival
Morgan City
8/30/2012-09/03/2012
985-385-0703

MISSISSIPPI

Bay Bridgefest
Bay St. Louis
06/01 to 06/03 2012
(228) 467-9048

MS Coast Coliseum Summer Fair
Biloxi
06/07 to 06/17 2012
papril@mscoastcoliseum.com

Sawmill Festival
Bruce
7/13 to 07/14 2012
662.414.8163

Mississippi Jazz & Heritage Festival
Greenville & Greenwood
08/30-9/03/12
662-247-3364

NORTH CAROLINA

Avery Country Home & Garden Show
Banner Elk
06/02 2012
barkandtwig@bellsouth.net

Super Flea
Greensboro
06/02-06/03/2012
(336)-373-7400

Washington Summer Festival
Washington
06/08/2012-06/09/2012
info@wbcchamber.com

Independence Celebration
Winston-Salem
7/01/2012
336.924.8191

Carolina Mountain Ribfest
Fletcher
07/13 to 07/15 2012
wcpshows@windstream.net

Rockin’ River Fest
Asheville
08/11/2012
information@riverlink.org

SOUTH

Finally Friday!
Lancaster
06/29/2012
chasty@lancastercitysc.com
Riverfest
Conway
06/30/2012
(843) 248-2273.

South Carolina Peach Festival
Gaffney
07/12-0/14/2012
info@scpeachfestival.org

Home Improvement Show
Columbia
08/17-08/19
(803) 256-6238

TENNESSEE

Elizabethton Covered Bridge Celebration
Elizabethton
06/07-06/09
director@elizabethtonchamber.com

Main Street Live!
McMinnville
06/08/2012
mainstmcminn@blomand.net

Jonesborough Days
Jonesborough
06/30/2012-07/01/2012
terryajb@embarqmail.com

Hendersonville Flea Market
Hendersonville
07/13/2012-07/15/2012
502-456-2244

Bedford County Fair
Shelbyville
07/16-07/21
judyfgambill@yahoo.com

Tennessee State Fairgrounds Flea Market
Nashville
07/27 to 07/29 2012
615-852-8997

Jefferson County Fair
Jefferson City
08/02 to 08/11 2012
tnjeffersonfair@gmail.com

For more events near you, visit www.festivalnet.com

As always, please feel free to contact us with any questions!

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Springtime Means Event Time!

Image: Anita Martinz

It’s Springtime and we all know that means there are great opportunities to get out and promote your products, services, and your business at local events! Fairs, home shows, and community events are a great way to generate leads and interest in you as a local retailer. That being said, we have decided to put together a blog series outlining some tips and tricks for participating in events. From finding event opportunities in your area to choosing the right event representatives to run your booth, we’ll be covering all there is to know about bringing your business out for a day in the sun.

I encourage all of you to try out many different forms of advertising, and many of you already know what works for you and what doesn’t. Events are one of those things that can work for anyone as long as you have the right attitude and are ready to tell the public about your business face to face. The beauty of marketing your business at an event as opposed to other tactics is that the potential customer gets to meet with you (or your carefully chosen event rep) in person and get to know you and your business. This is something that a print ad or even a TV spot can’t achieve. You have the opportunity to make a connection with the public, and people want to make purchases from someone who they know and trust.

Not only do you have the opportunity to generate leads through a personal connection, but you also have the added bonus of being able to demonstrate your product to the customer on the spot. Being able to put the product into the hands of a potential customer is a powerful thing. Sure, this happens in your showroom, but you have to rely on the customers to come to you for that. When you participate in an event, you are bringing your product to the customer where they already are– no extra effort on their part required.

If you’re just getting started and have yet to participate in a local event or even if you’re a seasoned trade show pro, you’ll be sure to find something in our upcoming series that you can put to use for your business. So stay tuned to this blog over the next few weeks, break out the tent, balloons, and signage and join the crowd at the many spring and summer worthy events coming your way this season!

Where will we see your business this Spring and Summer? Let us know in the comments below!