Product Review: Sony GS Mobile Line

This week I’ve got something special for you: a product review of our new Sony GS line from one of our resident Sony pros, Brad! Take a look below to get his take on the lineup.

SONY GS = GREAT SOUND!! Improving the sound in your car or truck just got a whole lot easier
By Brad L.

Sony XMGS400 Amplifier

Image: Sony

Sony’s new GS lineup includes 2 new amplifiers, 3 speakers, and 2 subwoofers and allows the specialty 12 volt retailer to make great margin while offering a complete 3 year warranty on the product. The sound quality is top-notch with the Sony engineers taking higher priced units from Focal into consideration for the ones to beat.

Sony XSGS120L Subwoofer

Image: Sony

In a recent Listening event at DOW Electroincs’ Tampa location, Sony showed off the sound quality of the GS speakers and sub compared to units from Focal and JL Audio. Everyone agreed that the GS line offered extreme bang for buck and stood above the other brands in sound quality and overall tone.


Image: Sony

The new 12” subwoofer XSGS120L sub pounded out clean controlled bass next to JL’s more sloppy sounding bass lines. Powering the speakers and Sub were Sony’s new XMGS400 and XMGS100 amplifiers which are conservatively rated at 70×4 and 600×1 for the sub amp. These amps have a super small footprint which allows you to mount them almost anywhere.

From the use of super light-weight material in their speakers to allowing the dealer to offer a full 3 year warranty, the new GS lineup offers up big sound for very little green.

Interested? Visit for a closer look, and then give your DOW Electronics sales rep a call at 800.627.2900!



The Most Event-ful Time of the Year

Hey everyone!  It’s Emily again, and I know what a painful process it can be to find a great event to work your selling magic, but I’ve done the first step for you!  Below, there is a link that will connect you to tons of events surrounding each and every one of our retailers.  While these events are not co-op pre-approved, I have researched all of them to ensure they have maximum selling potential for you.  Also,  I have included a few tips to help you while your out and about in your community.

1. Capitalize:  This is the time of year when everyone gets back together after summer break, so there tends to be an influx of events, especially through your local schools and chamber of commerce.  Take advantage!  Not only are these events usually less expensive, it’s a great way for you to become a fixture and face in the community. 

2. Timing is Everything:  Remember what time of year we’re coming upon: Fall!  This means back to school, football and upcoming holidays.  Use these as selling points when talking to your customers – whether it’s a going away present for the new college student, for the sports fanatic or the perfect Christmas present, you should be able to convince everyone  your products are a great buy.

3.  Be Vocal:  When you are participating in an event, let EVERYONE know!  Put a poster up in your store, place an ad in the newspaper, or, even something as small as calling the radio station and plugging the event on the way will do the trick.  This will not only drive more people to the event, but also create more traffic to your booth, equaling more hot leads and potential sales.  Plus, the event management staff will be grateful for helping make their event a success.

Like I said, these events are not co-op pre-approved, but they are great opportunities to get your name out and start selling.  Interested in participating?  Call the number listed, get a copy of the contract, and submit through our website or email to adv@dowelectronics with your completed pre-approval form.  It’s that easy to get started on selling to your entire community. Without further ado, here is my list of events.

Let us know in the comments below if your business will make an appearance at any of these events!