2012 – A Year in Review

President and CEO of DOW Electronics, Chip Yodzis, is our guest blogger this week, reviewing the high-notes of 2012 for DOW Electronics.

The year 2012 saw many changes in both our industry and in DOW Electronics’ structure and brand.  The year kicked off with the Consumer Electronics Show in Las Vegas in early January and the introduction of DISH’s Hopper.  The Hopper is DISH’s whole-home DVR allowing users to connect up to 4 HDTVs from a single Hopper and 3 Joeys with full DVR functionality on e1very TV.  The Hopper also incorporates radical new technologies such as:  PrimeTime Anytime giving instant access to 8 days of recorded primetime content from the four major networks; AutoHop technology allowing users to choose to automatically skip commercials on PrimeTimeAnytime recordings; a 2 TB hard drive – the largest in the pay-TV industry; and other fantastic consumer-friendly features.

In May, DOW Electronics and our retailers attended DISH’s annual Team Summit held in Orlando, FL in the largest attendance numbers ever. The focus of this year’s Team Summit was ensuring that retailers were prepared for the exciting future, as DISH was authorized by the FCC to use the 40 MHz of wireless spectrum that they purchased for $3.5 billion.  The opportunity to use this wireless spectrum gives DISH the opening to enter the exciting new business of wireless communications using mobile handheld devices as well as wireless communications in homes and businesses.  Both Charlie Ergen, DISH’s Chairman, and Joe Clayton, DISH’s CEO, echoed the importance of retailers being prepared by having professional showrooms and sales personnel capable of demonstrating the newest technologies in order to take advantage of the opportunities available both now and in the future.

DOW Electronics continued its push into the consumer electronics and mobile audio/video markets with the acquisition of well-known product lines like LG, URC, Logitec, Rosen, Scosche, Farenheit, EchoMaster, CPS Warranties, and more.  In addition, DOW Electronics put plans into motion to increase its outside sales force presence by a total of nine new field sales representatives.  As part of this increased push into consumer electronics, mobile audio/video, security products, and VoIP business phone systems, a new logo was unveiled at our annual Sales and Management Meeting that incorporates elements of our 50+ year old logo along with new graphics to reflect the bright future we see in the coming years.

October also saw the launch of the newest generation of HughesNet’s satellite broadband offering, dubbed Gen4 that allowed consumers fast download speeds that rival, and often exceed, other high speed broadband offerings.  DISH’s high speed satellite broadband offerings were renamed dishNET and provided high speed broadband via HughesNet or Exede throughout the southeast US and allowed atommonthly discounts by bundling DISH’s video offerings with the new dishNET high speed broadband offerings.  These offerings opened up new sales opportunities for our retailers and allowed them to solidify their position as the local expert in their markets.

In the New Year, I encourage our retailers to continue to utilize all available opportunities and focus on capitalizing on the prospects that are available to them in their markets, with their local showrooms and abilities to market and connect to consumers on a community level.  The key item for our retailers in the coming year is to ensure they continue to prove themselves as the local experts in satellite video, satellite broadband, and all consumer electronic products in their hometowns and surrounding areas.

All of us at DOW Electronics wish you and your families a safe, prosperous, and healthy New Year.  Thank you for your business in 2012 and we look forward to serving your needs in 2013.

2012 – The Year for Satellite Broadband.

With 2012 coming to a close, we can all reflect on our businesses and the changes we have experienced. One change in particular stands out to me: 2012 was the year that satellite broadband became a solution that was applicable to all households, not just those that live in rural America.  This change brought about new pricing and reasons for our retailers to sell this to all customers.

TECHNOLOGY UPDATES

ViaSat and HughesNet , the two largest satellite broadband providers, launched new satellites this year.  This means our industry saw a change in technology, which allowed satellite broadband resellers the opportunity to compete in markets that were once out-of-reach for the satellite broadband industry. The launch of ViaSat-1 and EchoStar XVII gave satellite broadband providers the ability to offer speeds that rival that of digital subscriber lines and this improvement in technology and speed gave DISH Network the opportunity to provide their customers with a true television and broadband bundle in one bill. In October 2012, DISH Network launched DISHNet, their satellite broadband service. DISHNet’s variety in plans and speeds gave retailers the services their customers have long desired.

PRICING & SPEED UPDATES

I’ve included a small outline for the DISHNet services, when bundled with DISH satellite television.  As you can see, the prices can fit any budget, so there is no reason why they shouldn’t be offered when you have a new customer walking in the door.

DISHNet Plans when bundled with DISH TV service:

  • $39.99/mo.
    • 5GB Anytime Data
    • 5GB Bonus Data
    • Up to 5mbps download &  1mbps upload speeds
  • $49.99/mo.
    • 10GB Anytime Data
    • 10GB Bonus Data
    • Up to 10mbps download &  1mbps upload speeds
  • $69.99/mo.
    • 15GB Anytime Data
    • 15GB Bonus Data
    • Up to 10mbps download &  2mbps upload speeds

DISHNet offers not only competitive speeds for customers and multiple options for different internet users, but a healthy revenue streams for dealers. With 90% of DISHNet customers also bundling their broadband service with DISH  television programming, the bundle through DISHNet is a win-win for customers and dealers.  As internet consumption continues to rise in the U.S., satellite broadband will continue to be a reliable and viable solution for retailers and their customers.

WHAT ABOUT 2013?

With the technology changes, you can only imagine how much more technology will advance in the next year.  Faster speeds, more competitive pricing and more data options are all feasible for the coming year, which only means better sales and better product/service for your customers.  As the satellite broadband revolution continues to grow, they will only continue to face and overcome the challenges facing the industry regarding speeds, data and efficiency of equipment.

Join in on the DISHNet parade (see video below) and get your customers running in for satellite broadband.

What do you think about the satellite broadband revolution?  How do you sell or promote these products and services to your customers?  We’d love to hear your feedback!

https://www.youtube.com/watch?NR=1&v=Ug_pBYyN_SU&feature=endscreen

ONKYO, USA

During the month of December, DOW Electronics’ featured vendor is ONKYO, USA, and we are running specials all month long on a variety of ONKYO products.  In addition to the special offers, we wanted to give you an inside look at ONKYO, their best-selling products and why we, at DOW Electronics, love ONKYO.

Founded in 1946 as a division of ONKYO Corporation, ONKYO, USA, has been a leader for over 50 years in the audio/video components and home theatre systems industry.  At the beginning, the company concentrated on producing the best in audio and video components; however, ONKYO has expanded in the last decade to come to the forefront in the home theatre and digital revolutions, which can be seen in ONKYO’s over 20 production plant, development center and sales subsidiary locations.  The company’s philosophy is to deliver products that are well designed, with a focus on the basics, leaving out the frills and using the highest-quality parts possible in every ONKYO product.

“ONKYO offers our retailers a very broad line in the Home Theatre arena,” noted DOW Electronics’ Consumer Electronics Director, Ken McAvoy.  “It essentially gives them a ‘home theatre in a box’ solution, with additional options for two channel receivers for multi-zoned home systems.”

The multi-zoned function allows your receiver to play in two separate locations at the same time.  For example, you could be watching the latest Blu-Ray in your multi-media room, while your spouse listens to an iPod in the kitchen, all at the exact same time!

“Our best selling products, which are the TX-NR515 and TX-NR616, are so popular because of the second zone capabilities,” stated McAvoy.  “It is a good option for our retailers to offer as an upgrade to an existing home theatre system.”

In addition to the receivers, DOW Electronics carries the popular SKW-204 10-inch Bass Reflex Powered Subwoofer, which offers premium sound quality at an amazing cost. CNET.com reviews note the powered subwoofers’ excellent sound quality being more than ample to fill a media room with rich sound, which McAvoy states as a reason for it ‘being one of DOW Electronics’ best-selling ONKYO products.’

These ONKYO product specials are a limited time offer, and will only be available through the end of December.  Make sure you inquire about them while you still have a chance because time is running out!

The Top Industry Resources You Should Be Reading….

Hey, it’s Keith coming to you this week from the Training Department.  I’ve been involved in this business for over 12 years now and I’m amazed at just how dynamic the Consumer Electronics, Satellite Video, and Broadband industries are.  The rate at which things change, even from week-to-week, can be downright mind-boggling.  I’m convinced it’s more important than ever to stay up-to-date with the latest industry news and information.  I’d like to share with you some online resources that I use as Training Manager to help me stay on top of it all.

What I’ve done is taken DOW’s six core sales verticals and provided a news resource for each one.  I realize your business may not be involved in more than a couple of these, but the lines between industries are getting more and more blurry every year.  Nevertheless, chances are good that another industry ‘crosses’ over into yours.  These industry news sites have proven helpful:

  • Satellite TV: The Satellite Broadcasting & Communications Association (SBCA) puts together a piece through Smart Brief that includes the latest news from the Satellite and Telecommunications industries.  Stories on DISH Network and other industry movers-and-shakers are gathered together in one place to help you keep up-to-date on what’s going on.  Free email sign-up option available. http://www.smartbrief.com/news/sbca
  • Consumer Electronics: This Week in Consumer Electronics (TWICE) is part of the NewBay Media group which produces over 40 publications and show dailies, 50 websites, 30 daily and weekly E-Newsletters, 3 expos and over 50 custom publishing efforts annually.  TWICE delivers a daily eNews piece that brings the top news stories in the world of CE right to your Inbox.  This industry is constantly changing and TWICE will allow you to stay informed.  Daily and weekly news delivery options also available.  Free email sign-up. http://www.twice.com/news
  • Broadband/Internet: A good website for Broadband related news is FierceTelecom. FierceTelecom is the first place industry insiders turn to find out what’s shaping and revolutionizing the wireless landscape.  In addition to Broadband news, they have sister websites that provide news on other industries that DOW touches.  Free email sign-up option available.  http://www.fiercetelecom.com/news
  • 12 Volt/Mobile Electronics: Considered by some to be a leading online site, 12voltnews.com is the 12 Volt Industry’s source for the latest news. The people, companies, events and products of this dynamic industry is showcased on this exciting site.  Free weekly newsletter by email available.  http://www.12voltnews.com
  • VoIP (For Business): If business-related VoIP is your cup of tea, then VoIP-NEWS is right up your alley.  VoIP NEWS covers all aspects of the VoIP and Internet Telephony industries and provides original content covering news, events and information.  Free email sign-up option available.  http://www.voip-news.com
  • CCTV/Video Surveillance: Security Info Watch has you covered if you’re interested in the CCTV/Video Surveillance industry.  In addition to the video segment, this site has information on other areas of this ever-growing business.  Free email sign-up option available.  http://www.securityinfowatch.com/products/video-surveillance

The Greek philosopher Heraclitus once said, “The only constant is change,” and our businesses are not immune from this.  Staying on top of industry news and trends will enable your company to adapt and remain competitive.  I encourage you to check out the news from other industries that you don’t currently touch.  You just may find a new revenue stream that you weren’t already tapped in to.

Is there a different website that you find helpful?  If so, leave us a comment and share your favorite site(s).