QR Codes and Your Business

The QR, or quick response, code is popping up more each day, and has quickly become a huge trend in today’s marketing.  But, if you don’t know the best way to get started and use them in your marketing, you’ll be lost, so we’ve done the research to help you utilize them to grow your business.

The Basics

The QR Code is essentially a more complex bar code.  A bar code only stores price and product info, is one-dimensional and can only be scanned by a laser scanner.  A QR code is two-dimensional, can be scanned with any scanner with an imaging device, such as a smart phone camera, and can link to any type of information, like videos, maps, contact info and more.

There are a number of free sites that will allow you to create and track your QR code. The ones with the best ratings are www.QRStuff.com, www.GoQR.me and www.QRMobilize.com (plus, many more).  They all offer different options as to what the codes can link to, and some even offer free website mobilization which is crucial.  I would suggest checking out a few options to determine which one best fits your needs.  Also, don’t shy away from using a paid site, which will offer advanced options.  The extra money spent and advanced options in tracking and mobile assistance may be your best option in helping you facilitate and determine the success of your campaign.

Best Practices

Now that you know how to set up your QR codes, it’s time to review the dos and don’ts of utilizing the codes in your advertising.

  1. Mobile Sites: it’s always important to remember to connect your code to a mobile optimized site.  Your potential customers will be scanning these with their smart phones and mobile devices, so connecting them to a full web page will be a logistical nightmare.  When prepping your mobile site, plan something small, like a landing page with opt-in information, instructions, promotions or a video instead of your full informational site.
  2. Size and Space Matters: when planning the usage of your QR code, think about how your users will scan it.  Putting it on your billboard, or on the side of the bus are probably not your best options – how will your potential customers scan them when the bus moves, or when in a moving car?  Magazines, newspapers, flyers and posters are much better options, as your customer will have more opportunity to pull out their device and scan your promotion.  And remember to keep the QR code in proportion to your ad, but large enough for a scanner to read.
  3. Call to Action: one of the biggest mistakes made is that when using a QR code, there is no call to action.  Always place a small line or sentence identifying what the user stands to gain from scanning – it can be as easy as ‘Scan Here for Troubleshooting Information” – so the customer knows what to expect beforehand.

Practical Uses for Your Business

The best part of QR codes is that their uses are virtually endless, and we’ve already thought of a few great options for you to get started using them to grow your business today:

  • Include with new equipment purchases and have the code link to installation instructions or troubleshooting questions.
  • On marketing materials with directions to your location, or special promotional and sales information.
  • Print a QR code on adhesive Avery labels and cover the bar codes for any products, this way customers can’t scan the bar code and find a lower price elsewhere.  You can include anything from sales and contact information to product reviews.
  • Print on the back of your business cards and it will automatically include your contact information in their phone.
  • Include on signage for any special event you will be participating in or hosting, with information on your location within the event, giveaways or add the event to their personal calendar.
  • Include on your advertising in magazines and newspapers with a link to testimonials

Now you are ready to get started.  If you have any questions on using QR codes for your business, feel free to call the DOW Electronics’ Marketing Department and we’ll be more than happy to assist you.  Or, if you are already using QR codes in your advertising, comment with your suggestions and examples below!

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1 Comment

  1. When someone writes an article he/she retains the thought of a user
    in his/her mind that how a user can know it. So that’s why this piece of writing is amazing. Thanks!

    Reply

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