5 SOCIAL MEDIA TERMS YOU NEED TO KNOW

Social media can be overwhelming and difficult to keep pace with – it is constantly changing and your audience has the potential to be huge, so not knowing what you’re doing, or what you are talking about, leaves you with the chance of looking confused to the entire world.  Don’t sweat – we’ve got a list of the most basic terms and how they pertain to your business.

PLATFORM – a platform is any system that manages content.  For example, the DOW Electronics’ blog platform is WordPress, which hosts an entire community of blogs.  This is important to know because each platform will have its own rules and regulations about what you can and can’t post, so make sure you read each prior to getting started.  Additionally, each platform has its own advantages to reaching your audience to give them the information they want.  For example, Facebook and Twitter are great for posting new sales information, promotions, and behind the scenes pictures, while a blog is best for showing off your expertise, so use each platform differently to ensure you gain the most.  This means you will need to post different types of content on each, and will take a little extra planning.

MICROBLOGGING – microblogging is the posting of short messages on a social media account.  These include Tweets on Twitter, Status Updates on Facebook, and comments on any given social media platform.  Microblogs are great because they promote the sharing of knowledge, networking, and intelligent conversation between individuals interested in the same topic.  While you may not think these are really important since they take little thought or preparation time, you need to put in the planning time to post something that your audience will get value from.  You also want to make sure you never post anything that is offensive or something that can be misinterpreted.  These comments can still be found by a search engine, and the last thing you want to do is generate a negative position about your brand.

HASHTAG – a hashtag is the symbol ‘#’ followed by a series of words or characters.  Messages that have the same hashtags are then grouped together to show you what is currently trending in social media.  For example, at DISH’s Team Summit this year, when posting to Twitter, the hashtag #TS2013 was used to group all like pictures and tweets in the same category.  Additionally, Facebook just recently added the functionality of the hashtag on its platform, so you will see these popping up in your news feed, with a link to click to see who else is posting about the same topic.  If a specific hashtag pertains to you or your business, go ahead and microblog about it – your brand will gain attention for staying on top of current ideas and events.

TRANSPARENCY – transparency is the act of engaging in considerate and courteous conversations with all users on any given platform.  Each and every platform that allows user content to be shared will have a transparency policy set in place, and repercussions can include blocked or deactivated profiles, so always think about the end result since you do not want to post anything that is offensive to any of the other users.  The main goal of social media is to share ideas and generate new beliefs via collective genius, and this is something you should aspire to do in every day social media use.

GOING VIRAL – going viral, or virality, is the rate in which content is passed along on any platform.  YouTube is a great example for thinking about virality.  This is the ultimate goal for any social media user – the faster your content goes viral, the more press and attention you are likely to receive.  However, there is a fine line, as you want to make sure your content goes viral for the right reasons, so make sure to have a sharp eye on all your posts.  When thinking about viral content, it is good to create a mix of useful information with lighthearted humor to engage your audience.

Now, it is important to remember these are the very basics, and since each platform changes each day, you need to make an effort to stay up-to-date with how each will affect your content and pages.

What confuses you about social media?  If there are any topics you need assistance with, just leave a comment below and the DOW Electronics team will be happy to help!

Advertisements

Event Hosting 101

Summertime has arrived – and that means plenty of events, socials and fairs for you to participate in and market your business.  But, there is another option – hosting your own event!  When you host an event, you are in the driver’s seat, ensuring everything fits your needs, from schedule, budget and the overall success of the event.

However, as with anything, there is a correct way of putting together an event so that you get the most rewards from your time.  Whether it’s planning ahead or selecting the best event location, follow these tips to ensure your event-hosting is a true success story!

Location, Location, Location

The first option to host your event is obvious: your store front!  Not only will people already know where it is located, it will allow your company to remain consistently branded since you will be at a location that is only associated with your business.  But, take a step back and ask yourself a couple of questions: does my store front location get a lot of traffic?  Are the people stopping by inquiring about new services?  If the answer is no, you might want to partner up with another local business that does get a lot of consumer traffic to help you host your event.  Consider having it at a local pet store and having a ‘Dog Days of Summer’ event or at a local mall or shop where you know there will be a lot of people coming in and out.  You can also see if your location partner will assist with an incentive for your customers for each sale made, like gift cards or a discount on purchases.

Plan (and Budget) Ahead

One of the biggest mistakes we often see in the DOW Electronics’ Marketing and Advertising Department is not planning or budgeting ahead.  Before you get the ball rolling, take a minute (or a few) to write down everything you will need to account for with your event materials and budget.  Items you may not account for, like food and drinks, promotional items, nametags, event advertising and signage, are all vital to the success of any event and can cost extra if you procrastinate, so account for everything.  And, if you are having a family-focused event, make sure to have some games, and small promotional items that won’t break the bank and will keep the attention of children.  The planning and budgeting will help you in the long run – on the day of the event you will be fully prepared and focused on selling, and afterwards, you can provide true tracking on cost-per-sale to determine the success of your event.

Advertising is a MUST

In planning, advertising your event is a must!  Print and radio are great options for you to get the word out that you are hosting an event, but why not send out an invitation?  Get a list of all your potential and current clients, or those former clients you are trying to bring back to the store, and personally invite them!  Whether it’s an email blast, a physical invitation or a video invitation on YouTube, your invitees will appreciate the personal touch and are more likely to attend.  Other ways to let your community know about your event include submitting a press release, inviting a radio or television station to do a live remote at your event, and social media.

Remember, hosting your own event has endless advantages, so make sure you utilize your time and efforts to receive the maximum benefits from your event.  With most of your work falling within the planning phase, it will take a little extra time to make sure all aspects are accounted for, but will pay off in the long run!  And, don’t forget to contact the DOW Electronics’ Marketing and Advertising Department to submit your event and advertising for co-op preapproval, or for help with event items such as tents, banners and promotional giveaways.  We are here to assist you with all your event and advertising needs and can be reached at 1.800.627.2920 or by emailing adv@dowelectronics.com

What are your event hosting tips?  What works best for your business?  We want to know – comment and share with the DOW Electronics Marketing and Advertising Department!

How to Promote the Apple iPad Promotion with DISH

Need help with how to promote the new Apple iPad offer with DISH?  Watch our video that explains all the details you need to know about the new offer!  Watch here! And, if you have any questions or concerns about the new offer, contact the DOW Electronics Marketing and Advertising Department at 1.800.627.2920 or email adv@dowelectronics.com.