Event Hosting 101

Summertime has arrived – and that means plenty of events, socials and fairs for you to participate in and market your business.  But, there is another option – hosting your own event!  When you host an event, you are in the driver’s seat, ensuring everything fits your needs, from schedule, budget and the overall success of the event.

However, as with anything, there is a correct way of putting together an event so that you get the most rewards from your time.  Whether it’s planning ahead or selecting the best event location, follow these tips to ensure your event-hosting is a true success story!

Location, Location, Location

The first option to host your event is obvious: your store front!  Not only will people already know where it is located, it will allow your company to remain consistently branded since you will be at a location that is only associated with your business.  But, take a step back and ask yourself a couple of questions: does my store front location get a lot of traffic?  Are the people stopping by inquiring about new services?  If the answer is no, you might want to partner up with another local business that does get a lot of consumer traffic to help you host your event.  Consider having it at a local pet store and having a ‘Dog Days of Summer’ event or at a local mall or shop where you know there will be a lot of people coming in and out.  You can also see if your location partner will assist with an incentive for your customers for each sale made, like gift cards or a discount on purchases.

Plan (and Budget) Ahead

One of the biggest mistakes we often see in the DOW Electronics’ Marketing and Advertising Department is not planning or budgeting ahead.  Before you get the ball rolling, take a minute (or a few) to write down everything you will need to account for with your event materials and budget.  Items you may not account for, like food and drinks, promotional items, nametags, event advertising and signage, are all vital to the success of any event and can cost extra if you procrastinate, so account for everything.  And, if you are having a family-focused event, make sure to have some games, and small promotional items that won’t break the bank and will keep the attention of children.  The planning and budgeting will help you in the long run – on the day of the event you will be fully prepared and focused on selling, and afterwards, you can provide true tracking on cost-per-sale to determine the success of your event.

Advertising is a MUST

In planning, advertising your event is a must!  Print and radio are great options for you to get the word out that you are hosting an event, but why not send out an invitation?  Get a list of all your potential and current clients, or those former clients you are trying to bring back to the store, and personally invite them!  Whether it’s an email blast, a physical invitation or a video invitation on YouTube, your invitees will appreciate the personal touch and are more likely to attend.  Other ways to let your community know about your event include submitting a press release, inviting a radio or television station to do a live remote at your event, and social media.

Remember, hosting your own event has endless advantages, so make sure you utilize your time and efforts to receive the maximum benefits from your event.  With most of your work falling within the planning phase, it will take a little extra time to make sure all aspects are accounted for, but will pay off in the long run!  And, don’t forget to contact the DOW Electronics’ Marketing and Advertising Department to submit your event and advertising for co-op preapproval, or for help with event items such as tents, banners and promotional giveaways.  We are here to assist you with all your event and advertising needs and can be reached at 1.800.627.2920 or by emailing adv@dowelectronics.com

What are your event hosting tips?  What works best for your business?  We want to know – comment and share with the DOW Electronics Marketing and Advertising Department!

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