5 SOCIAL MEDIA TERMS YOU NEED TO KNOW

Social media can be overwhelming and difficult to keep pace with – it is constantly changing and your audience has the potential to be huge, so not knowing what you’re doing, or what you are talking about, leaves you with the chance of looking confused to the entire world.  Don’t sweat – we’ve got a list of the most basic terms and how they pertain to your business.

PLATFORM – a platform is any system that manages content.  For example, the DOW Electronics’ blog platform is WordPress, which hosts an entire community of blogs.  This is important to know because each platform will have its own rules and regulations about what you can and can’t post, so make sure you read each prior to getting started.  Additionally, each platform has its own advantages to reaching your audience to give them the information they want.  For example, Facebook and Twitter are great for posting new sales information, promotions, and behind the scenes pictures, while a blog is best for showing off your expertise, so use each platform differently to ensure you gain the most.  This means you will need to post different types of content on each, and will take a little extra planning.

MICROBLOGGING – microblogging is the posting of short messages on a social media account.  These include Tweets on Twitter, Status Updates on Facebook, and comments on any given social media platform.  Microblogs are great because they promote the sharing of knowledge, networking, and intelligent conversation between individuals interested in the same topic.  While you may not think these are really important since they take little thought or preparation time, you need to put in the planning time to post something that your audience will get value from.  You also want to make sure you never post anything that is offensive or something that can be misinterpreted.  These comments can still be found by a search engine, and the last thing you want to do is generate a negative position about your brand.

HASHTAG – a hashtag is the symbol ‘#’ followed by a series of words or characters.  Messages that have the same hashtags are then grouped together to show you what is currently trending in social media.  For example, at DISH’s Team Summit this year, when posting to Twitter, the hashtag #TS2013 was used to group all like pictures and tweets in the same category.  Additionally, Facebook just recently added the functionality of the hashtag on its platform, so you will see these popping up in your news feed, with a link to click to see who else is posting about the same topic.  If a specific hashtag pertains to you or your business, go ahead and microblog about it – your brand will gain attention for staying on top of current ideas and events.

TRANSPARENCY – transparency is the act of engaging in considerate and courteous conversations with all users on any given platform.  Each and every platform that allows user content to be shared will have a transparency policy set in place, and repercussions can include blocked or deactivated profiles, so always think about the end result since you do not want to post anything that is offensive to any of the other users.  The main goal of social media is to share ideas and generate new beliefs via collective genius, and this is something you should aspire to do in every day social media use.

GOING VIRAL – going viral, or virality, is the rate in which content is passed along on any platform.  YouTube is a great example for thinking about virality.  This is the ultimate goal for any social media user – the faster your content goes viral, the more press and attention you are likely to receive.  However, there is a fine line, as you want to make sure your content goes viral for the right reasons, so make sure to have a sharp eye on all your posts.  When thinking about viral content, it is good to create a mix of useful information with lighthearted humor to engage your audience.

Now, it is important to remember these are the very basics, and since each platform changes each day, you need to make an effort to stay up-to-date with how each will affect your content and pages.

What confuses you about social media?  If there are any topics you need assistance with, just leave a comment below and the DOW Electronics team will be happy to help!

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