THREE LINKEDIN FEATURES YOU SHOULD BE USING

Upon creating your LinkedIn account and looking around, it is not difficult to understand how you can feel overwhelmed and bombarded with a plethora of information and news.  However, once you get through all the noise, there are a few features you may want to think about enabling to enhance your LinkedIn page.

1. BLOG RSS FEED

With this feature, you are able to add your blog updates via an RSS feed.  This simple and easy to use tool allows you to promote your blog content to all visitors who visit your page.   Keep in mind that you will need to ensure you update your blog with fresh content regularly – an out-of-date and flat news feed will show that you haven’t put any effort into your blog, and will reduce your creditability.

To enable this feature, click the dropdown menu next to ‘’Admin Tools’’ for your page’s “Overview” tab.  You will then scroll to the bottom of the page and enter your blog’s RSS feed information.

2. PRODUCTS AND SERVICES TAB

This feature offered by LinkedIn allows you to highlight and promote the products and services your company offers.  You can also use this same feature to advertise webinars, add videos, upload marketing and training materials and introduce new products and services.  Another beneficial feature of the Products and Services Tab is that it allows you to create up to 30 different landing pages to drive and target a specific audience.  You can create parameters based on the company size, job function, geography and more, which is perfect for those businesses who have different business segments marketed to different audiences.

Since this feature in more in depth, you can get more information on how to set up by accessing your LinkedIn account and visiting the Help Section.

3. RECOMMENDATIONS

One of the best ways to generate business, especially for the local retailer, is by recommendations.  You enable this feature in conjunction with your Products and Services Tab so that your customers now have the opportunity to recommend the products and services you offer to other LinkedIn users.  This will not only build your credibility, but also increase your LinkedIn following, in turn, making you the expert in your area.

Again, this feature is more in depth, so you can get more information on setting this up on your LinkedIn account by visiting the Help Section on LinkedIn.

There are a handful of useful features offered on LinkedIn, so take some time to sift through all the information and set up your account so it best promotes your business.  And, stay tuned for updates to the DOW Electronics LinkedIn page!

What features do you use on LinkedIn?  What works for your business?  Comment below with your suggestions.

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