Small Business Saturday – Be The Expert

Thanksgiving weekend kicks off the start of holiday shopping for families around the Nation. With an estimated 164 million U.S consumers expected to begin their shopping according to the National Retail Federation. These numbers include Cyber Monday in addition to Thanksgiving Day, Black Friday, and Small Business Saturday.

For many of our retailer partners, Small business Saturday is a big deal. With millions of consumers expected to shop on November 25, encouraging shoppers to support their local business is important. Whether it is local electronics stores, boutiques, or restaurants, small business Saturday brings people together to celebrate the small businesses that make up their communities.


Shop Small: What does it mean to “Be the Expert”?

This Saturday, choose to be the local expert. Being the Expert in your community is an opportunity to show off the extensive knowledge and great customer support that you’ve developed in your small business. Taking advantage of the attention given to small business owners this weekend by showing customers what they get from dealing with the local expert, and what they’re missing by simply ordering online. On this day, consumers are approaching YOU for deals, product expertise, and great customer service. Give shoppers an unforgettable experience with expert solutions and personal service.

Here are 3 important ways to stand out as the local expert in your community this Small Business Saturday: 

  • List and Claim

Make Sure People Can Find You: Most shoppers start their day off looking for stores they want to visit online. You want to make sure that shoppers can find you, so claim your business for free on websites like Google, Bing, or Yelp. Make sure that your hours of operation, address, and business phone number are all updated so people know how to get to you.

  • Share. Retweet. Repost. 

Get The Word out About Events and Sales: Social media is powerful, using Facebook, Instagram and Twitter are great ways to promote yourself for SBS. Take advantage of advertising and marketing tactics to set yourself apart. Create content, Q&A’s, use hashtags such as #SmallBizSat, which is promoted by American Express to get traffic to your store or get creative and use your own hashtags. Giveaways also encourage shoppers to stop in and see what you’re all about.

  • Work Together

Get together with nearby stores and make a pact to send customers to each other on small business Saturday. This can be easily done by sharing each other’s information whether it be a flyer or business card. This is also a great way to give out percentages off deals at different stores, i.e, and lunch at a restaurant, free coffee, free manicure, etc.

These are all ways to make the most of the day. Feel free to submit pictures of all the exciting moments occurring during the day.

From our Family here at DOW, to yours, Happy Holidays!

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