Event Hosting 101

Summertime has arrived – and that means plenty of events, socials and fairs for you to participate in and market your business.  But, there is another option – hosting your own event!  When you host an event, you are in the driver’s seat, ensuring everything fits your needs, from schedule, budget and the overall success of the event.

However, as with anything, there is a correct way of putting together an event so that you get the most rewards from your time.  Whether it’s planning ahead or selecting the best event location, follow these tips to ensure your event-hosting is a true success story!

Location, Location, Location

The first option to host your event is obvious: your store front!  Not only will people already know where it is located, it will allow your company to remain consistently branded since you will be at a location that is only associated with your business.  But, take a step back and ask yourself a couple of questions: does my store front location get a lot of traffic?  Are the people stopping by inquiring about new services?  If the answer is no, you might want to partner up with another local business that does get a lot of consumer traffic to help you host your event.  Consider having it at a local pet store and having a ‘Dog Days of Summer’ event or at a local mall or shop where you know there will be a lot of people coming in and out.  You can also see if your location partner will assist with an incentive for your customers for each sale made, like gift cards or a discount on purchases.

Plan (and Budget) Ahead

One of the biggest mistakes we often see in the DOW Electronics’ Marketing and Advertising Department is not planning or budgeting ahead.  Before you get the ball rolling, take a minute (or a few) to write down everything you will need to account for with your event materials and budget.  Items you may not account for, like food and drinks, promotional items, nametags, event advertising and signage, are all vital to the success of any event and can cost extra if you procrastinate, so account for everything.  And, if you are having a family-focused event, make sure to have some games, and small promotional items that won’t break the bank and will keep the attention of children.  The planning and budgeting will help you in the long run – on the day of the event you will be fully prepared and focused on selling, and afterwards, you can provide true tracking on cost-per-sale to determine the success of your event.

Advertising is a MUST

In planning, advertising your event is a must!  Print and radio are great options for you to get the word out that you are hosting an event, but why not send out an invitation?  Get a list of all your potential and current clients, or those former clients you are trying to bring back to the store, and personally invite them!  Whether it’s an email blast, a physical invitation or a video invitation on YouTube, your invitees will appreciate the personal touch and are more likely to attend.  Other ways to let your community know about your event include submitting a press release, inviting a radio or television station to do a live remote at your event, and social media.

Remember, hosting your own event has endless advantages, so make sure you utilize your time and efforts to receive the maximum benefits from your event.  With most of your work falling within the planning phase, it will take a little extra time to make sure all aspects are accounted for, but will pay off in the long run!  And, don’t forget to contact the DOW Electronics’ Marketing and Advertising Department to submit your event and advertising for co-op preapproval, or for help with event items such as tents, banners and promotional giveaways.  We are here to assist you with all your event and advertising needs and can be reached at 1.800.627.2920 or by emailing adv@dowelectronics.com

What are your event hosting tips?  What works best for your business?  We want to know – comment and share with the DOW Electronics Marketing and Advertising Department!

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Preparing for Team Summit – Part II

ts2013

Now that you have begun prepping for Team Summit, it’s time to get into the nitty-gritty of all the things you will need to be prepared for.  You will need to think of all the expected, and unexpected, scenarios that could possibly happen so you are not stuck with your hands in your pockets.

What to Bring?

There are always the usual items you need to bring with you: comfortable, yet professional, clothing, a good pair of walking shoes and personal items; but what about your business items?  Get an extra set of business card printed before heading to San Antonio – you will be meeting numerous connections, and you want to make sure they have your contact information once everyone heads home.  And, when you are taking the business cards of others, make conversation notes on the back so you can reference them at a later date.  Also, for training classes, a recorder (or app on your cell phone) to log the information can be much better than actually trying to write notes – the recording will be much more detailed, and if you have any questions when you get back, you won’t have to wonder what was noted in your class.

Other items to think of: gum or breath mints, extra sets of personal items, a credit card or cash, extra writing materials, brochures on your company, a camera, aspirin or other medications, batteries or chargers, sewing kit, city maps, sunscreen, lanyards, band aids, hand sanitizer.  If you are staying the extra day in San Antonio, don’t forget your golf clubs. J

Pre-Training Study

I know you have assigned your team members specific training classes (as mentioned in Part One) – so why not get yourself ready for class?  Trainers love when attendees are active and vocal within the seminar, so go ahead and make a list of questions you have for your trainer.  Consider mentioning situations that have occurred within your business or relevant industry trends to make the training applicable to your everyday business issues.  This will make you stand out and memorable to those attending the conference with you, you will get the information you desire from the training, and those who are teaching will appreciate you did your homework.

Other things to keep in mind: arrive on time, keep your sense of humor and listen!  While it is work, you don’t want to waste anyone’s time and you want to engage those around you.

After Team Summit

Now, time will go quickly, and soon you will be headed back to every-day business.  But, one important step many forget is to follow up with those connections you made while at the conference.  It can be as easy as writing an email, a short thank you note or sending pictures you took with your new friends.  Don’t be shy about reminding them on why you connected in the first place – and, after all, it is business, and you‘ve already completed the toughest first step, which is getting your foot in the door.

Additionally, if you have any social media accounts, be sure to share what you learned and pictures with those who follow you, and connect with your new friends on your feeds.   Invite your new connections to follow you or like your page, as this will be an easier way for you to keep in touch.  Plus, people love looking at pictures, and learning new things, so go ahead and share away!  It will only net you more traffic to your sites, thus branding your company.

All-in-all, Team Summit should be a good way for you to connect with others in business just like you, so make sure you stay open-minded so that you can share, and others can share their tips with you.  Keep your good attitude and enjoy all the new things you will learn and people you will meet.  There’s also some amazing entertainment at this year’s event, so don’t miss out on all the fun!  And when it’s all said and done, let us know how your Team Summit experience was for 2013.

And, make sure you come by to visit the DOW Electronics booth in the distributor area – we’d love to meet all our friends and followers!

RingCentral Road Show Recap

On November 1, DOW Electronics hosted the RingCentral 2012 Fall Road Show at our headquarters in Tampa, FL.   This road show, which also made appearances at DOW Electronics’ branches in Nashville, Orlando, Atlanta and Charlotte, allowed retailers to rejuvenate and refresh their RingCentral knowledge and training.

The Road Show covered such topics as best practices for selling RingCentral, demonstrations of new phone systems and products, a review of the new RingCentral platform, reviews of the partner portals and more. Many retailers noted the benefits of the session because of the way RingCentral geared the presentation to real business experiences.

“The presentation was good, because it had more focus on how I can get started selling this to my existing customers, and to new customers in my marketing,” said Jay from Intechgrate Systems.

The intimate class size, combined with RingCentral’s trainer Shane Rochester, gave our retailers the opportunity to see a feature rich phone system that allows a small business to improve their operating processes to not only reduce the cost of the of their phone systems, but to make other aspects more profitable.

“The information presented by trainer Shane Rochester was very beneficial,” stated DOW Electronics Area Sales Representative Craig Parrot.  “With the smaller group size, they were able to offer one-on-one assistance for specific questions on the competition, RingCentral’s target audience, and the most efficient selling process for RingCentral’s products and services.  This helps the small retailer understand where the business stands now, and where it is going, so they can evolve with the changes RingCentral is making.”

Following the training session, RingCentral and the attendees enjoyed a more laid back networking session at The Tampa Bay Brew Company, which DOW Electronics Tampa Branch Manager Michael Hurwitz noted was very successful.

“Many people came and utilized the opportunity to ask questions specifically about their business,” stated Hurwitz.  “They got the opportunity to discuss what issues they were seeing in day-to-day business activities, and RingCentral supported each of them with great tips and advice they could use to solve these issues.”               

The valuable inside information and training, along with our retailer participation made this show a huge success!  Thank you to RingCentral for supporting our retailers and providing an excellent, hands-on learning experience.

And, for all you retailers out there, keep an eye out for more training sessions like the RingCentral roadshow – you can’t afford to miss out.

The Most Event-ful Time of the Year

Hey everyone!  It’s Emily again, and I know what a painful process it can be to find a great event to work your selling magic, but I’ve done the first step for you!  Below, there is a link that will connect you to tons of events surrounding each and every one of our retailers.  While these events are not co-op pre-approved, I have researched all of them to ensure they have maximum selling potential for you.  Also,  I have included a few tips to help you while your out and about in your community.

1. Capitalize:  This is the time of year when everyone gets back together after summer break, so there tends to be an influx of events, especially through your local schools and chamber of commerce.  Take advantage!  Not only are these events usually less expensive, it’s a great way for you to become a fixture and face in the community. 

2. Timing is Everything:  Remember what time of year we’re coming upon: Fall!  This means back to school, football and upcoming holidays.  Use these as selling points when talking to your customers – whether it’s a going away present for the new college student, for the sports fanatic or the perfect Christmas present, you should be able to convince everyone  your products are a great buy.

3.  Be Vocal:  When you are participating in an event, let EVERYONE know!  Put a poster up in your store, place an ad in the newspaper, or, even something as small as calling the radio station and plugging the event on the way will do the trick.  This will not only drive more people to the event, but also create more traffic to your booth, equaling more hot leads and potential sales.  Plus, the event management staff will be grateful for helping make their event a success.

Like I said, these events are not co-op pre-approved, but they are great opportunities to get your name out and start selling.  Interested in participating?  Call the number listed, get a copy of the contract, and submit through our website or email to adv@dowelectronics with your completed pre-approval form.  It’s that easy to get started on selling to your entire community. Without further ado, here is my list of events.

Let us know in the comments below if your business will make an appearance at any of these events!

Social Media + Lead Generation On the Spot!

So you’ve set up some snazzy Facebook and Twitter profiles, but you just aren’t gaining a following. What do you do? Well, as I’ve told you before, social media takes time and patience, but don’t get discouraged– a Twitter star is not made overnight. However, I recently stumbled upon a new iPad app that will help you gain fans and followers and generate some email leads for your mailing lists!

What is it?
It’s called OnSpot Social, and it works by engaging your customers while they are in your showroom (or kiosk or event booth) and getting them to follow your social media pages or provide their email right there on the spot– hence the name. There’s no need for your customer to pull out his smart phone to log into his Facebook app and you don’t have to hope he remembers your twitter handle when he logs on at home later tonight because you have an iPad set up in your showroom where he can simply type in his information and automatically follow you.

How Does it Work?
You simply download the app to your iPad* and configure it for your business with a theme and your company logo. You can choose to allow people to connect to you through Facebook, Twitter, and Email, or any combination of the three. You can even offer a special incentive for those who provide you with an email address or connect to one of your social networks! I like that the user interface is on the simple side. There’s no clutter on the screen to distract your customers, no games to play or websites to visit. People can get in and out quickly allowing the next customer to connect and eliminating the chance for any one person to monopolize your iPad.

*Sorry android users, the app is only on iPads right now. I am told, however, that the developers would consider making an android version if the demand is high enough. I suggest letting them know on twitter @OnSpotSocial 🙂

Is this for me?
OnSpot Social could be a great tool for just about any kind of business, but the integration of tablet computer technology into the lead collection process makes this tool the perfect fit for the consumer electronics and satellite sales industries– your customers will see that you are in tune with the latest technology and they will be excited to join you on the social web. Who doesn’t have a Facebook account, and more importantly, who can resist a touch screen?! Your customers need not be concerned about their privacy, none of their information is stored when they use this app. It also frees up your time so that you can collect contact information from one customer while simultaneously giving your sales pitch to another. This comes in really handy on a high traffic day or if you’re short-handed at your event or kiosk. Those few minutes you used to spend filling out a lead form can now be used for active selling– let your sales people sell and let the app take down leads.

How Much Does It Cost?
The OnSpot Social app is a free download from the App Store, however, the free version of the app is basically just a digital sign. In order to use the features discussed above, you have to choose a subscription plan: $25/week, $125/6 months, or $175 for a year. I know we all love the free stuff, but this is one place where your investment could really pay off. If you break the fee down, the one year plan is less than $15 per month– not a whole lot. If you think of it in terms of cost per lead, even if you retrieve only one lead per month through this app you are still getting a bargain. And I know that a lot of you who participate in events frequently can gather way more than one lead per month on this thing without even trying! Just think about how much your cost per call is on a direct mail campaign or a print ad and you will see that the fee here is pretty minimal. Just make sure that you actually have the app set up in plain sight and that you are directing people to use it. If you don’t, then why bother spending the money?

An additional cost to consider is securing your technology. The website offers iPad enclosures and stands so you don’t have to worry about anyone walking away with your tablet.

The Takeaway
While this is a really great innovation in lead collection, it’s all useless if you don’t take those leads and do something with them. At the very least you should be following up via email, phone, or mail… or better yet, a combination of the three! Make sure that you are adding all of the leads that you collect to your email newsletter recipients (and if you don’t have a newsletter, you should really consider starting one– but that’s another post). Provide fresh and interesting updates to your social networks to keep your new Facebook and twitter followers coming back for more. Remember that these are people who have freely given you their contact information and are now expecting you to get in touch– they are inviting you to sell them something. So take them up on the invitation, get in contact, and show them what you’ve got to offer!

How do you gather leads? How do you use them? Let us know in the comments!

Are you ready to dive right into your event?

Image: US Navy

Now that you are ready to participate in some events, here are a few little tips that can help your event experience go a long way. These event tips are guaranteed to draw a crowd to your booth and assist you in gathering sales leads. Keep in mind that these tips are meant to generate an audience, but you and your representatives should ultimately be making the effort to drive sales with every encounter. Try a few of these ideas and watch as they guide you towards a successful event!

Raffles
If you don’t already own one, think about purchasing a lead generation box. These are perfect for holding all of your raffle entries. DISH branded Lead Generation Boxes are available for purchase through the DOW Electronics Website under Tradeshow/Event Items. Once you have purchased your lead generation box, simply print out the Lead Generation Form and the Lead Box Header Template (also available under Tradeshow/Event Items on the Dow website) and you are ready to start receiving your first leads.

Another great idea to help generate leads is to advertise that you will have a drawing, giving those who enter a chance to win a special prize. Not only will this spark the interest of people walking by that are looking to win something, but it also provides you with contact information for potential customers. Let everyone that participates know when you will be having your drawing and that they should stick around to claim their prize. If they are interested in winning the prize, then you are guaranteed at least two opportunities to interact with them– first when they enter their information and again when they come back to see the results of the drawing. Make the best out of both of these opportunities.

Newsletters
You can use the information from the lead forms that you gather at your event to create a mailing list of potential clients. Even if you do not send out your newsletters and only make them available in your showroom or at events, make sure that all information is up to date. Keep track of all of DISH’s promotions and disclaimer expiration dates as they are subject to change and you do not want to provide customers with incorrect or outdated information. Have newsletters available on your table with all of your contact information. It’s a great idea to have your business card either stapled to the newsletter or in a business card holder nearby.

Sending newsletters to both your current and potential customers is a great way to keep them updated with all of the products, services, and promotions going on at your store. A well written and eye-catching newsletter will not only keep your customers informed about your business, but it also serves as a constant reminder of the positive interaction that they had with you and shows them that you care enough about their business to keep in touch. When they are in the market for another product you offer or know someone who is, yours will be the company that comes to mind! Word of mouth is always a great means of advertising and the message will be stronger if your customer has a newsletter to pass along to their friends. Kick it up a notch by offering a referral program to really get your current customers spreading the word about your business!

Snacks
Let’s face it! Who attends an event or trade show and does not build up an appetite? Furthermore, who is not looking for a free snack?! This is the perfect chance for you to get people to stop and to strike up a conversation with them. Draw them in with the delicious smell of fresh buttery popcorn or help them cool down with a nice cold beverage. Your snacks may vary, but make sure that they are snacks that are easy to prep and low maintenance. You can purchase a popcorn machine at your local super center and DISH Coolers are now available on the DOW Electronics Website under Tradeshow/Event Items.

**Consult a representative or the rules and regulations on your event contract to ensure that it is okay for you to give away food and drinks.

Videos & Entertainment
As a satellite TV provider, you should be prepared to show your product’s capabilities. If you are selling Hopper & Joey products, this is the perfect time for you to display how the system works. Make sure that whoever is conducting the demonstrations is thoroughly knowledgeable about the product. Any programing you display during demonstrations should be family friendly– you never know who could be approaching your booth!

It’s always smart to bring backup cables, surge protectors, and other devices just in case something goes wrong. You should test your product to make sure that it is working correctly at least 30 minutes to an hour before your show. This will ensure that if there are any errors that you are able to have them resolved before the show begins. It would be unfortunate if you had to spend most of your time troubleshooting while the event is in progress.

Special Deals
Enough said! In this economy, people are increasingly excited at the mention of a deal. Let them know what you can offer them. This can be as simple as a gift card or a voucher for store credit. You can even send notices to your current customers encouraging them to upgrade their purchase and the ability to receive a gift card with their upgrade. If you are creating an ad that includes the potential to receive a gift card and plan to submit for a co-op reimbursement program, be sure to consult the appropriate Co-op Guidelines to ensure that you are following all necessary steps for reimbursement.

Remember the success of your event depends on you and your representatives! Do not limit yourself to these tips as there are tons of great ways to generate leads for your business. Find the techniques that work best for you and expand them over time. Use these tips as stepping-stones and in no time you’ll be generating the business that you always knew you could! Make sure to share your event tips in the comments below, we want to know what’s working for you!

Get Something for your Giveaway

We often refer to promotional items as “giveaways,” but should we really be giving them away to just anyone who walks by? Too often, people forget that there is a purpose to these items. They are meant to bring people into your booth, to generate leads, and to create awareness of your brand or company. By setting out a bin of free key chains or handing out a personalized pen to anyone who comes within range, you are really just telling people that they can come to your booth to get something for nothing. 

This method of distributing your “free” goods is not particularly effective. You shouldn’t just stand back and allow people to come by for a free item and then just walk away. Instead, stand out in front of your booth and greet them as they walk by. Let these people know about your business and what you can do for them! After a brief and  friendly exchange, you then hand the passerby your promotional item and let them walk away with a physical reminder of your business and a positive memory of the exchange that just took place. They will remember you each time they use the item, making chances greater that they will become your customer in the future.

Here’s another alternative to giving away these items at random: make a trade! Have them fill out a lead form for your personalized magnet (or keychain, or hand sanitizer, or T-shirt). When purchasing promotional items to distribute to potential customers, you should expect a return on that investment in the form of leads and, eventually, in sales. Once again, the potential customer has a tangible reminder of you and your business, and with a personalized item they will have your contact information at their fingertips. Not only do they have your information, but you now have theirs and can take the initiative to follow upon the lead after the event is over. 

The key to using giveaway items effectively is to not simply give them away for nothing in return. This doesn’t mean that you should demand that passersby make a purchase on the spot or provide you with personal information, but you should be implementing lead generation tactics with these items. Think outside the box with your promotional items. Will a simple balloon distract a child long enough so you can tell their parents about your business? Is a keychain enough, or will it take something more innovative to draw in the kind of people who will be interested in your product? Think about the audience you want to attract and select promotional items to cater to their needs or to compliment your product or service. Using promotional items isn’t complicated. By putting a little thought into the items you’ll bring, who you want to give them to, and what you want in return for them, you can make sure to get a return on the investment that you put into those items!

How do you distribute event giveaways? What items are crowd favorites? Tell us in the comments!

Does your event staff have the right stuff?

Having the right staff for your events can help to make or break people’s perception of your company. Your staff is representation of who your company is and you should always keep that in mind whether it be for staffing your store or a booth at the county fair. There are a few major qualities and characteristics you should look for when choosing your staff. With these traits you are sure to catch the attention of the crowd and be well on your way to making sales!

TIP 1: ACT HAPPY TO BE THERE

Your event staff should always appear happy and enthusiastic about the event. Potential customers want to be approached or to approach someone who looks friendly. If your staff is friendly and looks like they are having fun, potential customers will see how excited everyone is about your product and they will get an outstanding first impression of your company. They are likely to recall how fun and easy-going everyone was and that gives them a sense of how easy you are to work with. Remember that a negative attitude is easily recognized, and in some cases it may even be contagious.

TIP 2: HAVE GREAT COMMUNICATION SKILLS

Your staff should not only consist of people who are high energy and kind, but it should include people who are easy to approach and that have great communication skills. Keep in mind that these are the people who will be representing your company. You should make sure that your staff is able to catch the attention of potential clients and summarize the capabilities of your products quickly and completely.

TIP 3: KNOW YOUR STUFF

Knowledge is power! It is important to make sure that your staff knows the ins and outs of your products and services. They should also know your marketing strategy and how to recognize a potential lead. Based on a customer’s needs, your staff should be able to steer the conversation in a direction so that the customer can relate, thus creating the potential to make a sale.

TIP 4: DRESS PROFESSIONALLY

Always make sure your staff looks professional. This means having tamed hair, wrinkle free clothes, natural looking makeup, and a fresh appearance. To assist in this, make sure your staff is well rested and prepared the night before. Potential leads will judge you initially off of two things: how well put together you are and how well put together your booth is. If you would like for your staff to have a uniform look, logo branded shirts for DISH retailers are available and co-op eligible on DISH STUFF via the Retailer Care Site.

Remember that even if you choose to represent your business yourself, these tips still apply!

Have something to add? Tell us in the comments below!

Keys to a Great Event Setup

When setting up for an event there are a few things to consider. You always want to make sure that your booth is pleasing to the eye and that you allow enough space for potential customers to interact with you. Here are some things to think about:

  • Easy Flow: Design a layout for your table and shelving. Preferably with all tables and shelving being in a U-shape along the back and sides of your space or allowing enough space for people to move around freely. This will allow customers easy access in and out of your booth. The worst thing you could do is have a cluster of people in your booth that can’t move around and really see what you have to offer.
  • Clear Display: Keep your display clear and tidy. You don’t want to clutter your display space or people won’t want to enter it. Keep smaller items on the table or on shelves and make sure everything is visually appealing. You can group like give away items together. Once you have set up your area, take a step back and view your booth space as a whole. Is it inviting? Is it cluttered? If you were passing by this booth would you stop in?
  • Cover the Tables: Covering your table with tablecloth or a bed sheet adds an extra decorative touch to your booth. This will also help to hide an ugly folding table and to create additional storage space underneath for boxes and other items you don’t want out in the open.
  • Add Signage:  Signage tells customers who you are and what you have to offer. Make sure to have some kind of signage that displays your business information including your business name, telephone number, and/or website. This is a great opportunity to brand yourself as a local retailer! Choose a bright sign that clearly states your name– and make sure that the font is simple and bold! Fancy fonts may look nice, but they are harder to read.

What about Outdoor Events?

Outdoor booth setup is almost the same as an indoor booth. In addition to the items above, some things you may want to have in your outdoor booth include: chairs, tables, tent, balloons, display shelves, and signs. Here are some additional tips specifically for outdoor events:

  • Talk to the Event Coordinator: Find out the details as to how early you can set up your booth. Sometimes you may be able to set up the night before. Things may get hectic in the morning with all of the other vendors attempting to set up. You don’t want to forget anything the day of your event!
  • Set up a Tent: Having a tent helps to protect your products and your staff from most weather conditions, whether it’s sun, wind, or rain. Co-op eligible DISH tents can be purchased through www.DOWElectronics.com or www.abovealldish.com.
  • Arrange Your Tables and Displays: As mentioned before, set up your tables and shelves so that people can easily walk around your tent or booth. Bringing your tables towards the back of your tent with displays on it brings people into the area for a better look. Chairs make a good place for you to spend any downtime as well as for potential customers to sit while you explain your product in more detail.
  • Balloons: Tie balloons to your booth to attract attention to it and make sure that they are bright and coordinate with the color scheme of your booth.  Balloons also provide a fun diversion for restless children while you speak to their parents. Have a few prepped so that they are easily accessible.

What special touches do you add to your events? Tell us in the comments below!

Finding Events in Your Area

For a lot of our retailers, finding the right event can mean a big hassle. Hi! I’m Emily, and I work in DOW Electronics’ Marketing Department. I know what kind of trouble it can be to find the right event for you, but, don’t sweat – I’m here to help you find some great local events for you to show your pretty faces and sell DISH. Below are a few tips that will help you break through all the noise of event planning and ensure your success.

THINK LOCAL 
Check your local Chamber of Commerce, newspapers, and radio stations for events in your area. Since these places are already tapped into the local scene, many times they will have an events calendar or listings of events. These outlets will also most likely do their own advertising for the event (so you don’t have to) and generally have regular attendance, so you know there will be a higher chance for potential sales. Also, downtown areas and local farmer’s and flea markets are a good place to start for the same reason – they will be advertised in their own right and they maintain consistent traffic from locals.

PLAN AHEAD 
Most events will require you to sign up and/or register, so give yourself at least 30 days to complete paperwork and prepare. This will ensure you have completed all items prior to any deadlines and the possible opportunity to pick prime booth space. Also, keep in mind your ‘slow period’ with sales. If you can plan for events during this time, you will be able to keep your sales and income at a steady pace.

DON’T PICK JUST ANY EVENT 
Gather a few events you’re interested in and compare them so you can see what kind of traffic and crowd will be passing by your booth. Will there be qualified buyers? Is it industry or product appropriate? For example, it would be far more reasonable to participate in a Home and Garden Expo as opposed to an Arts Festival. Since events can be expensive (think registration fees, electricity, booth set up, travel and employees to manage your space), this will guarantee you get the best bang for your buck.

I could go on forever – but the three tips above will help you get started on your own. However, I’ve done some of the leg work for you, and below are some listings for events in our territory for the next 3 months!

ALABAMA

Bama Jam
Enterprise
06/14/2012-06/16/2012
info@bamajam2012.com

Alabaster Cityfest
Alabaster
6/02/2012
cityfest@alabastercityfest.com

First Monday Weekend Trade Days
Scottsboro
0 6/02/2012-06/04/2012
1stMonday@scottsboro.org

Southside City Fest
Southside
07/21/2012
(256) 442-9775

Main Street Music Festival
Albertville
08/03/2012-08/04/2012
sarmstrong@vantagebankal.com

ARKANSAS

ArtsFest on the Bentonville Square
Bentonville
0 6/01/2012-06/02/2012
nicki@downtownbentonville.org

Bentonville Farmers Market
06/2012
nicki@downtownbentonville.org
Johnson County Peach Festival
Clarksville
07/19/2012-07/22/2012
jocopeachfestival@yahoo.com

Fulton County Fair
Salem
08/06/2012-08/11/2021
clewis@fultoncountyfair.org

FLORIDA

Tampa Caribbean Festival
Tampa
06/09/2012-06/10/2012
info@carnivaltampa.com
Alive After Five Street Festival
Sanford
6/14/2021
info@sanfordwelcomecenter.com

Fourth on Flagler
West Palm Beach
07/04/2021
(561) 659-8033

Avon Park Farmers Market
Avon Park
07/24/2012
(863) 402-1020
Scallop Festival
Port St. Joe
08/03/2012-08/04/2012
(850) 227-1223

Ocala Farm Market
Ocala
08/25/2012
(352) 426-8244

GEORGIA

Alive After Five
Roswell
6/21/2012
info@mainstreetroswell.com

First Saturday on the River
Savannah
06/02/2012
info@riverstreetsavannah.com

Woodstock Market & Show
Acworth
07/06/2012-07/08/2012
www.woodstockmarketshow.com

Butternut Creek Festival
Blairsville
07/21/2012-07/22/2012
butternutcreekfestival@gmail.com

Dillard Bluegrass and Barbeque Festival
Dillard
08/03/2012-08/04/2012
bbqjane@windstream.net

Grant Park Summer Shade Festival
Atlanta
08/25/2012-08/26/2012
info@gpconservancy.org

LOUISANA

Hammond Market
Hammond
06/23/2012
smith_tl@hammond.org

Cityfest
Walker
06/30/2012
lisa.frey@walker-la.gov

Mandeville Seafood Festival
07/04-07/08/2012
whd@seafoodfest.com

Cajun Music and Food Festival
Lake Charles
07/21/2012-07/22/2012
337-217-0880

Delcambre Shrimp Festival
Delcambre
08/16/2012-08/19/2012
337-288-0618

Louisiana Shrimp and Petroleum Festival
Morgan City
8/30/2012-09/03/2012
985-385-0703

MISSISSIPPI

Bay Bridgefest
Bay St. Louis
06/01 to 06/03 2012
(228) 467-9048

MS Coast Coliseum Summer Fair
Biloxi
06/07 to 06/17 2012
papril@mscoastcoliseum.com

Sawmill Festival
Bruce
7/13 to 07/14 2012
662.414.8163

Mississippi Jazz & Heritage Festival
Greenville & Greenwood
08/30-9/03/12
662-247-3364

NORTH CAROLINA

Avery Country Home & Garden Show
Banner Elk
06/02 2012
barkandtwig@bellsouth.net

Super Flea
Greensboro
06/02-06/03/2012
(336)-373-7400

Washington Summer Festival
Washington
06/08/2012-06/09/2012
info@wbcchamber.com

Independence Celebration
Winston-Salem
7/01/2012
336.924.8191

Carolina Mountain Ribfest
Fletcher
07/13 to 07/15 2012
wcpshows@windstream.net

Rockin’ River Fest
Asheville
08/11/2012
information@riverlink.org

SOUTH

Finally Friday!
Lancaster
06/29/2012
chasty@lancastercitysc.com
Riverfest
Conway
06/30/2012
(843) 248-2273.

South Carolina Peach Festival
Gaffney
07/12-0/14/2012
info@scpeachfestival.org

Home Improvement Show
Columbia
08/17-08/19
(803) 256-6238

TENNESSEE

Elizabethton Covered Bridge Celebration
Elizabethton
06/07-06/09
director@elizabethtonchamber.com

Main Street Live!
McMinnville
06/08/2012
mainstmcminn@blomand.net

Jonesborough Days
Jonesborough
06/30/2012-07/01/2012
terryajb@embarqmail.com

Hendersonville Flea Market
Hendersonville
07/13/2012-07/15/2012
502-456-2244

Bedford County Fair
Shelbyville
07/16-07/21
judyfgambill@yahoo.com

Tennessee State Fairgrounds Flea Market
Nashville
07/27 to 07/29 2012
615-852-8997

Jefferson County Fair
Jefferson City
08/02 to 08/11 2012
tnjeffersonfair@gmail.com

For more events near you, visit www.festivalnet.com

As always, please feel free to contact us with any questions!