Showroom Success: The Green Edition

If you read and implemented the ideas from our Successful Showroom blog post a couple of weeks ago, then you have a clean, well branded showroom. In honor of Earth Day this past Monday, April 22 let’s take it one step further and help your business reduce the waste it generates from daily operations.  Did you know the average American worker produces two pounds of paper and cardboard waste each day and approximately 10,000 sheets of paper waste each year? (www.cleanair.org)  Consider all the copies, disposable coffee cups, shipping boxes and other miscellaneous trash that your company contributes to the massive amount of waste created each day.  To help your business lessen the waste it produces, here are some ideas that are low cost, low hassle and can be as easy as changing a light bulb.

More than Paper and Plastic

At the very least, most businesses now recycle their paper, but what about all the additional items that you and your employees throw away that could easily be recycled?   Cardboard boxes, ink cartridges and glass products are a prime example.   Cardboard boxes in good condition can be reused to ship out other products, and printer ink cartridges only need to be taken to the local office supply store to be returned.

Only about 20% of glass is recycled each year and there is no reason why you shouldn’t be doing this as well – just collect and take to your local recycling collection plant for sorting.  Some recycling plants will even schedule a monthly pick up, so just call and check with the recycling plants in your area.  The best part is this is easy to set up and utilize in your business.  All you’ll need to do is set up a small area with collection containers and let employees know which products go in each container.  Another added benefit is that you may receive money back for the recycled products, or, in the case of the ink cartridges, discounts towards your future purchases.

Other ways you can supplement your ‘green’ activity in your office: give your employees reusable coffee mugs, and get rid of the Styrofoam cups, which are not biodegradable, or use cups for water instead of bottles of water and make double sided copies when possible.

Around the Showroom

One of the biggest areas of waste will be your showroom, but not in terms of what you are throwing away.  Before you leave each night, take a look at all the electrically powered items left on or plugged in.  You aren’t necessarily throwing anything physical into a trashcan, but you are wasting electricity by leaving on any lights, computers and plugged-in chargers that aren’t being used.  At the end of each day, make sure you and your employees turn off all computers and lights, and unplug all unneeded and unused equipment chargers.  According to www.energy.gov, which reviews and reports on the United States energy usage, you can save around $10,000 in energy usage each year if 10 employees all take the time to turn off lights and computers each night and on the weekend.  With savings like that, you can’t afford not to start turning your showroom green!

Other ways you can supplement reducing waste at your business: turn off water when it’s not in use (and check for faucet leaks), turn off the heating and cooling systems on weekends and switch your light bulbs to energy efficient bulbs.

Now you have a handful of ways to start going green within your showroom and office, but there are a lot of other things you can do to go green each day.  It’s never too late to get started.  For those of you that already implement green techniques, comment below with how your business reduces its waste!

Why Not Use YouTube in your Showroom?

If you’re a DISH retailer, you’ve probably already seen the Weekly DISH about DISH’s YouTube channel. Now, like most people, I generally use YouTube to watch funny cat videos… unfortunately there weren’t any to be found here, so instead I took some time to browse around the page :). I started thinking about our retailers and how this page isn’t just a great place to kill some time watching funny videos (check out the one below!), but it could also be a great resource for your showrooms and kiosks!

 

Here in the Marketing Department, we are often asked for promotional videos that can be played on a loop for customers to see in a showroom. We don’t usually receive these kinds of materials from DISH, but the DISH YouTube channel has plenty of content that could be used in your showrooms. Just set one of the playlists to run on a TV in your showroom and you can loop Hopper ads, promotional spots, how-to videos and even programming clips for your potential customers’ viewing pleasure! Clips of popular shows give customers an idea of what they’ll be getting with DISH, and how-to videos do a great job of explaining features like Primetime Anytime and TV Everywhere quickly and simply.

It’s definitely worth a few minutes of your time to head over to DISH’s channel to take a look at all of the funny, informative, and entertaining videos that are available (even if there aren’t any cat videos!). Even though this particular blog post is focused on DISH’s YouTube channel, don’t be afraid to branch out and see what’s available for the other products you may offer.  Sony, LG, and Onkyo all have great YouTube channels, to name a few.

When you’re done browsing around, make sure to come back and tell us what your favorite clip was in the comments!

P.S. If you like videos and can’t get enough of the Boston Guys, make sure to take a look at DISH’s Facebook page— there are a ton of interviews with the guys! You can get their thoughts on life, philosophy, and… Justin Bieber?