Benefits of Using DOW Electronics as Your Distributor

Happy New Year from the DOW Electronics team!

As you are creating your strategy for the new calendar year for sales and the product mix in your store, we want to be sure you understand why DOW is the right choice to help your business grow!

Obviously, we are slightly jaded on this information as we are DOW, but you know that we don’t mess around when it comes down to taking care of our customers, so you can trust that we are giving you the low-down on these issues to ensure you experience long-term success and profitability.  So what makes DOW different…. How are we head and shoulders above any other option? 

  • Quick and Easy Start Up – Many other options require buying many pieces, whether all at once or over a short period of time, to fulfill buy-in requirements. The issue here is you are kind of guessing at what might sell, what might be popular, or how successful you might be in marketing a new technology or device to your customers. Going through DOW allows you to buy as you need product, basically replenishing your stock as you sell down, which is a huge advantage in keeping overhead costs lower and streamlining your inventory.
  • Line requirements – Some require you carry certain products to be able to get other products. Specific head-units must be bought to be able to carry other head units, or some quantity of a product must be purchased to acquire another product. Not so through DOW. A good distributor is a business partner, and a good business partner allows you to customize your stock to your needs. You can pick and choose what you need and when you need it, on all of our lines.
  • Great Pricing All the Time – Don’t believe the hype when it comes to purchasing a large quantity of a product or signing a contract for quarterly or annual product buy-in commitments. These discounts can disappear quickly over a short period of time when the product is sitting on your shelf, and can actually cost you money long-term if you aren’t buying enough to fulfill the contract. A good distributor, like DOW Electronics, offers you the lowest price without any of these requirements or long-term commitments, while providing you with ample product availability and fast shipping to get you the product as you need it.
  • Technical support or other incentives – No one else can offer so many options for technical support for retailers.  The relationships we have cultibvated with our premier manufacturers gives you concierge-level technical and product support whether you buy 1 or 100 of their products. In addition, the DOW outside and inside sales and support teams are the only 12 Volt dedicated team that features MECP Certified Technicians, including a Master Installation Technician. What does this mean to you? It means that we don’t simply hand you off to someone else for support – we are yet another support avenue for you when it comes to needing an answer quickly, and that we absolutely know our products well and can guide you through product compatibility and vehicle installation issues at any time.

So as you are ramping up your plans for 2014, make sure you are making smart product buying decisions and choosing the right business partners so you end this year profitably! DOW Electronics wants you to have HUGE success this year!



During the month of December, DOW Electronics’ featured vendor is ONKYO, USA, and we are running specials all month long on a variety of ONKYO products.  In addition to the special offers, we wanted to give you an inside look at ONKYO, their best-selling products and why we, at DOW Electronics, love ONKYO.

Founded in 1946 as a division of ONKYO Corporation, ONKYO, USA, has been a leader for over 50 years in the audio/video components and home theatre systems industry.  At the beginning, the company concentrated on producing the best in audio and video components; however, ONKYO has expanded in the last decade to come to the forefront in the home theatre and digital revolutions, which can be seen in ONKYO’s over 20 production plant, development center and sales subsidiary locations.  The company’s philosophy is to deliver products that are well designed, with a focus on the basics, leaving out the frills and using the highest-quality parts possible in every ONKYO product.

“ONKYO offers our retailers a very broad line in the Home Theatre arena,” noted DOW Electronics’ Consumer Electronics Director, Ken McAvoy.  “It essentially gives them a ‘home theatre in a box’ solution, with additional options for two channel receivers for multi-zoned home systems.”

The multi-zoned function allows your receiver to play in two separate locations at the same time.  For example, you could be watching the latest Blu-Ray in your multi-media room, while your spouse listens to an iPod in the kitchen, all at the exact same time!

“Our best selling products, which are the TX-NR515 and TX-NR616, are so popular because of the second zone capabilities,” stated McAvoy.  “It is a good option for our retailers to offer as an upgrade to an existing home theatre system.”

In addition to the receivers, DOW Electronics carries the popular SKW-204 10-inch Bass Reflex Powered Subwoofer, which offers premium sound quality at an amazing cost. reviews note the powered subwoofers’ excellent sound quality being more than ample to fill a media room with rich sound, which McAvoy states as a reason for it ‘being one of DOW Electronics’ best-selling ONKYO products.’

These ONKYO product specials are a limited time offer, and will only be available through the end of December.  Make sure you inquire about them while you still have a chance because time is running out!

The Top Industry Resources You Should Be Reading….

Hey, it’s Keith coming to you this week from the Training Department.  I’ve been involved in this business for over 12 years now and I’m amazed at just how dynamic the Consumer Electronics, Satellite Video, and Broadband industries are.  The rate at which things change, even from week-to-week, can be downright mind-boggling.  I’m convinced it’s more important than ever to stay up-to-date with the latest industry news and information.  I’d like to share with you some online resources that I use as Training Manager to help me stay on top of it all.

What I’ve done is taken DOW’s six core sales verticals and provided a news resource for each one.  I realize your business may not be involved in more than a couple of these, but the lines between industries are getting more and more blurry every year.  Nevertheless, chances are good that another industry ‘crosses’ over into yours.  These industry news sites have proven helpful:

  • Satellite TV: The Satellite Broadcasting & Communications Association (SBCA) puts together a piece through Smart Brief that includes the latest news from the Satellite and Telecommunications industries.  Stories on DISH Network and other industry movers-and-shakers are gathered together in one place to help you keep up-to-date on what’s going on.  Free email sign-up option available.
  • Consumer Electronics: This Week in Consumer Electronics (TWICE) is part of the NewBay Media group which produces over 40 publications and show dailies, 50 websites, 30 daily and weekly E-Newsletters, 3 expos and over 50 custom publishing efforts annually.  TWICE delivers a daily eNews piece that brings the top news stories in the world of CE right to your Inbox.  This industry is constantly changing and TWICE will allow you to stay informed.  Daily and weekly news delivery options also available.  Free email sign-up.
  • Broadband/Internet: A good website for Broadband related news is FierceTelecom. FierceTelecom is the first place industry insiders turn to find out what’s shaping and revolutionizing the wireless landscape.  In addition to Broadband news, they have sister websites that provide news on other industries that DOW touches.  Free email sign-up option available.
  • 12 Volt/Mobile Electronics: Considered by some to be a leading online site, is the 12 Volt Industry’s source for the latest news. The people, companies, events and products of this dynamic industry is showcased on this exciting site.  Free weekly newsletter by email available.
  • VoIP (For Business): If business-related VoIP is your cup of tea, then VoIP-NEWS is right up your alley.  VoIP NEWS covers all aspects of the VoIP and Internet Telephony industries and provides original content covering news, events and information.  Free email sign-up option available.
  • CCTV/Video Surveillance: Security Info Watch has you covered if you’re interested in the CCTV/Video Surveillance industry.  In addition to the video segment, this site has information on other areas of this ever-growing business.  Free email sign-up option available.

The Greek philosopher Heraclitus once said, “The only constant is change,” and our businesses are not immune from this.  Staying on top of industry news and trends will enable your company to adapt and remain competitive.  I encourage you to check out the news from other industries that you don’t currently touch.  You just may find a new revenue stream that you weren’t already tapped in to.

Is there a different website that you find helpful?  If so, leave us a comment and share your favorite site(s).

CEDIA Expo 2012 Recap

Well another CEDIA show has come and gone. But, this year’s show was an exciting one to be sure. The overall attitude from the manufacturers was quite positive. With all the activity at the show and manufacturer enthusiasm, it seems like the economy isn’t as grim as one may be led to believe by the media. People are spending disposable cash on home theater equipment again, and manufacturers are bustling to come out with next generation products to meet their needs. I heard that dealers and vendors alike seem to be banking on the recovering residential and strengthening commercial markets to grow their businesses. This feeling was stoked by CEDIA’s newly released market research data reflecting a 5 percent lift in revenues and a 17 percent lift in the number of jobs in 2012 compared to 2011.

While everyone says that things are coming back, it’s obvious from booth sizes and locations they’re not coming back to the way things once were. The core mix of vendors has shifted from entertainment based products to networked based control solutions, lighting, shades and environmental controls. The old audio and entertainment based companies, who once dominated shows of past, have reduced their footprints while control based companies, lighting and shade providers continue to expand their presence on the main show floor. Additionally, switching and widget companies seem to be expanding into the control space as well with new IP-based, iPad controlled system interfaces. That’s not to say that entertainment based companies such as Denon , Onkyo and Sony were nonexistent. To the contrary, audio companies were there in force with refined offerings of traditional speakers and amplifiers as well as newly developed outdoor loudspeakers and wireless audio products for single and multi-zone applications. Moreover, there is still a focus on the home theater category with displays of high-definition projectors and screens, theater seating, memorabilia and sound panels.

Here are some of the new products and categories that I picked up on:

Wireless Streaming Audio & Video

WISA was making big strides at CEDIA. Not only did they have a HUGE banner hung at the main show floor entrance but they had a killer demo area too. They were giving a full demo of completely wireless Klipsch speaker system in full 96kHz/24 bit TrueHD audio. The sound was great. What blew me away afterwards was when we found out the HD video feed was also transmitted wirelessly (likely care of a new 60GHz DVDO system). Look for future WISA enabled products from your favorite television, soundbar and/or Blu-ray player manufacturer. Imagine simply plugging in your display or Blu-ray player, then connecting your 5.1 or 7.1 speaker system to power and having everything operate together in harmony. No A/V receiver is needed and there is no complicated setup. WISA is making this a reality and they’ve got a lot of big manufacturers behind them to see this into fruition (i.e. Sharp, Polk, Pioneer, Aperion Audio, Klipsch, etc.).

App control – Remote Controls are All About the Software!

Want to find the best local restaurant, or know how close a lightning storm is to you? No problem, just download an App on your smart phone and let it do the work for you. Expect the same for home theater devices as more and more companies are building apps to control their products over your home network. If I were a remote manufacturer right now who is shying away from network apps, I’d be worried. Fortunately, most are embracing this new ecosystem. I long for the day I can just walk the house with my iPhone or iPad and control all my audio gear on the fly. Virtually every manufacturer I spoke with told me this is the wave of the future so I may not have to wait too long.


Virtually every manufacturer was spitting out sound bars at CEDIA this year, and why not? TV’s today look so good and sound so bad that clever marketers are putting a stake in the sand to deliver a wide array of solutions for everything from 32-inch to 90-inch plus flat panel sets.

The one that really stood out for me was from Atlantic Technology. The H-Pass PB-235 sound bar solution put out impressively rich sound from a pair of 4” woofers and ½” dome tweeters. We demoed this sound bar in their booth with a two channel demonstration and also a 5.1 surround sound movie clip.  After the demo I walked away dazzled with the sound of this Atlantic Tech speaker without using a sub. They state it goes down to 42hz +/- 3db.  At $899, I can’t imagine a better solution on the market!

Wrap Up

In thinking about writing this blog I asked myself what I value the most about these shows – the CEDIA EXPO and CES.  I came up with the building of relationships with both vendors and dealers. As I walked the floor, bumping into so many acquaintances, it dawned on me that these are truly people shows. Seeing how interactive everyone is in the display booths , demo rooms and just walking the floor. I’m truly impressed with the sense of community our industry projects. One filled with people, products and passion for the design and installation process that feeds us all. It’s a good thing!

I look forward to going back to CEDIA in Denver next year.