DOW ELECTRONICS ANNOUNCES EXPANDED DISTRIBUTION OF SONOS

Creates Opportunity to Meet Growing Demand from Custom Integrators

TAMPA, Fla. (June 1, 2018) – DOW Electronics, the leading Consumer Electronics distributor in the South, announced today that it has reached an agreement to distribute Sonos throughout its 11 state territory in the Southern United States.

Sonos is a leader in wireless home audio, focused on their goal to fill every home with music and make listening a valued experience again. Since their launch in 2002, Sonos has continued to innovate and improve the listening experience. Recently, Sonos integrated Amazon Alexa into the new Sonos One, giving users a smart speaker that delivers rich sound and voice control. Sonos continues to expand the developer platform allowing more products to earn the “Works with Sonos” badge, and creating more opportunities for custom integrators to design fully integrated smart home systems.

“We have had a wonderful relationship with Sonos over the past 5 years and are very excited to get this opportunity to bring their products to all of our retailers,” stated John Yodzis, DOW president and CEO. “We believe getting the full strength of DOW behind Sonos will create growth for both DOW and Sonos.”

Added Eric Friedman, DOW strategic sales manager- custom integration, “Our team is excited to meet the demand for Sonos that we hear from our customers in every state. Our customers have seen great success with Sonos, being able to create systems for every budget and every project.”

The full line of Sonos products are now available for online ordering and available to be shipped throughout DOW’s territory. The products are also available for pick up at all six DOW Electronics’ locations.

To learn more about DOW Electronics or Sonos, please visit www.DOWElectronics.com or call 1.800.627.2900.

 

About DOW Electronics:

Headquartered in Tampa, Fla., DOW Electronics is one of the largest independently owned and operated electronics distributors servicing independent retailers in the Southern United States for 58 years. With six locations serving  Alabama, Arkansas, Florida, Georgia, Louisiana, Mississippi, North Carolina, Oklahoma, South Carolina, Tennessee, Texas, Puerto Rico, and the US Virgin Islands, DOW Electronics focuses on providing consumer electronics that enhance the customer experience.

DOW Electronics’ six areas of business include:

  • Car and Marine Audio/Video • Custom Integration/Consumer Electronics
  • Satellite Broadband • Satellite Television
  • Surveillance • VoIP

 

About Sonos:

Founded in 2002, Sonos® creates the leading whole-home sound system. Once a tech startup populated with nerdy engineers and brilliant designers who love music, Sonos has grown into a global music brand dedicated to transforming the experience of listening out loud to music in the home. Its wireless home sound system makes it easy for everyone to listen to the music they love in every room of their home, and appreciate it all with the highest sound quality.

Sonos is now in more than 60 countries, with dozens of streaming music providers, through thousands of retailers, and in millions of homes. With a constant investment in software and services, Sonos is improving the experience customers have with music in the home for years after they buy it. Sonos is changing the way people listen to music – one home at a time.

Sonos, Inc. is a privately held company, headquartered in Santa Barbara, California with additional offices in Boston and Seattle, as well as in the Netherlands, Sweden, Denmark, France, the United Kingdom, Australia, Germany and China.

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The Simplicity of Sonos: How an Installer Benefits

For the three months that we have had Sonos speakers in our house, it has surpassed all of our expectations. My wife and I love listening to music, but having the conversation that you want to buy new speakers for multiple rooms in the house is not usually met with enthusiasm. The old stereo wasn’t broke, nothing needed repair, I just had to sell the improved experience that Sonos offers. The fact that the experience over-delivered on what I was pitching is the greatest part.

The ease of setting up the system and connecting all of the speakers to the app was outstanding. No wiring needed, no tools or clean up required. In about 20 minutes, I was ready to listen in multiple rooms in the house. And we now listen from the time we wake up, thanks to the alarm option, until we leave in the morning. When I pull in my driveway after work, I’m turning on Sonos and our Lutron controlled lights through an activity I programmed in the Logitech Harmony app and walking into an environment that is already alive. Sonos has made selecting music and listening in multiple rooms as simple as possible, and I’m enjoying every bit of it.

Now, as an independent installer, how does this benefit you? There are a lot of consumers out there that have the same habits and desire for simplicity as I described above. As a professional, you can do more than just sell them a system, you can sell them the ideal experience. The incredibly easy to use app makes it perfect for everyone in the house. Find out where in the house the customer would like music, get paid for the easy install and showing them how to use the app, and you’ve got a happy customer.

Sonos is consistently ranked among the highest customer approval ratings of any audio/video product. That means your customer will stay happy with the product you sold them. It builds trust in your company that you can provide them with products they will love. This leads to repeat business.

Sonos launched ten years ago in 2005, and 70% of consumers that purchased their first unit in that year are still streaming. That speaks to the lifetime advocates that are being created by that initial purchase. You don’t need to sell the whole home system the first time. As the customer gets more familiar with the Sonos experience, they’ll come back to you for more. Take it a step further by integrating the system with a universal remote from Logitech Harmony to give them a smart home environment to which they’ll want to continue to add products.

Happy customers are likely to lead to referrals. Be sure to leave your business card or a Sonos flyer because your customers are going to talk about it with their friends. I demonstrate Sonos for just about everyone that visits my house, and if they haven’t visited I’ve probably brought it up in discussion with them.

Although Sonos is designed with a level of simplicity that makes the installation consumer friendly, there is a good opportunity for professional installers to be profitable selling it. Sell Sonos to get happy customers, repeat business and referrals for future business.