RingCentral’s “Channel Harmony” Makes Selling Simple & Easy

RingCentral has clearly established itself as a market leader in the VoIP industry. The VoIP industry has proven that it is here to stay and is entering a massive growth phase. This makes the idea of partnering to sell RingCentral extremely enticing. Not only does the product sell itself with an all-inclusive feature set and consistent reliability, but the sales process has become so easy that the partner can have a hands off approach if they would like to.

Enter “Channel Harmony”, RingCentral’s genius method to make selling the platform simple and easy. When a partner registers a prospect, RingCentral will call either the customer or the partner and begin the sales process. From start to finish, the RingCentral Partner Program offers skilled sales representatives to walk the customer and the partner from start to finish.

I’ve personally witnessed the effectiveness of this program with a partner that closed a large deal (customer’s monthly bill was approximately $6300 per month). The partner handed the lead off to RingCentral and the reps worked it for months. Within a few months, the partner was informed that his deal was closed and he received upwards of $20,000 deposited directly into his account.

With incentives like these and a process so smooth, it’s no wonder why the RingCentral Partner Program has become a major part of the company’s growth. The Channel’s portion of overall sales throughout RingCentral jumps from year to year. With the VoIP posed to become the standard in telephony within the near future, becoming a RingCentral partner is an obvious choice to grow your revenue.



Creates Opportunity to Meet Growing Demand from Custom Integrators

TAMPA, Fla. (June 1, 2018) – DOW Electronics, the leading Consumer Electronics distributor in the South, announced today that it has reached an agreement to distribute Sonos throughout its 11 state territory in the Southern United States.

Sonos is a leader in wireless home audio, focused on their goal to fill every home with music and make listening a valued experience again. Since their launch in 2002, Sonos has continued to innovate and improve the listening experience. Recently, Sonos integrated Amazon Alexa into the new Sonos One, giving users a smart speaker that delivers rich sound and voice control. Sonos continues to expand the developer platform allowing more products to earn the “Works with Sonos” badge, and creating more opportunities for custom integrators to design fully integrated smart home systems.

“We have had a wonderful relationship with Sonos over the past 5 years and are very excited to get this opportunity to bring their products to all of our retailers,” stated John Yodzis, DOW president and CEO. “We believe getting the full strength of DOW behind Sonos will create growth for both DOW and Sonos.”

Added Eric Friedman, DOW strategic sales manager- custom integration, “Our team is excited to meet the demand for Sonos that we hear from our customers in every state. Our customers have seen great success with Sonos, being able to create systems for every budget and every project.”

The full line of Sonos products are now available for online ordering and available to be shipped throughout DOW’s territory. The products are also available for pick up at all six DOW Electronics’ locations.

To learn more about DOW Electronics or Sonos, please visit www.DOWElectronics.com or call 1.800.627.2900.


About DOW Electronics:

Headquartered in Tampa, Fla., DOW Electronics is one of the largest independently owned and operated electronics distributors servicing independent retailers in the Southern United States for 58 years. With six locations serving  Alabama, Arkansas, Florida, Georgia, Louisiana, Mississippi, North Carolina, Oklahoma, South Carolina, Tennessee, Texas, Puerto Rico, and the US Virgin Islands, DOW Electronics focuses on providing consumer electronics that enhance the customer experience.

DOW Electronics’ six areas of business include:

  • Car and Marine Audio/Video • Custom Integration/Consumer Electronics
  • Satellite Broadband • Satellite Television
  • Surveillance • VoIP


About Sonos:

Founded in 2002, Sonos® creates the leading whole-home sound system. Once a tech startup populated with nerdy engineers and brilliant designers who love music, Sonos has grown into a global music brand dedicated to transforming the experience of listening out loud to music in the home. Its wireless home sound system makes it easy for everyone to listen to the music they love in every room of their home, and appreciate it all with the highest sound quality.

Sonos is now in more than 60 countries, with dozens of streaming music providers, through thousands of retailers, and in millions of homes. With a constant investment in software and services, Sonos is improving the experience customers have with music in the home for years after they buy it. Sonos is changing the way people listen to music – one home at a time.

Sonos, Inc. is a privately held company, headquartered in Santa Barbara, California with additional offices in Boston and Seattle, as well as in the Netherlands, Sweden, Denmark, France, the United Kingdom, Australia, Germany and China.

Small Business Saturday – Be The Expert

Thanksgiving weekend kicks off the start of holiday shopping for families around the Nation. With an estimated 164 million U.S consumers expected to begin their shopping according to the National Retail Federation. These numbers include Cyber Monday in addition to Thanksgiving Day, Black Friday, and Small Business Saturday.

For many of our retailer partners, Small business Saturday is a big deal. With millions of consumers expected to shop on November 25, encouraging shoppers to support their local business is important. Whether it is local electronics stores, boutiques, or restaurants, small business Saturday brings people together to celebrate the small businesses that make up their communities.


Shop Small: What does it mean to “Be the Expert”?

This Saturday, choose to be the local expert. Being the Expert in your community is an opportunity to show off the extensive knowledge and great customer support that you’ve developed in your small business. Taking advantage of the attention given to small business owners this weekend by showing customers what they get from dealing with the local expert, and what they’re missing by simply ordering online. On this day, consumers are approaching YOU for deals, product expertise, and great customer service. Give shoppers an unforgettable experience with expert solutions and personal service.

Here are 3 important ways to stand out as the local expert in your community this Small Business Saturday: 

  • List and Claim

Make Sure People Can Find You: Most shoppers start their day off looking for stores they want to visit online. You want to make sure that shoppers can find you, so claim your business for free on websites like Google, Bing, or Yelp. Make sure that your hours of operation, address, and business phone number are all updated so people know how to get to you.

  • Share. Retweet. Repost. 

Get The Word out About Events and Sales: Social media is powerful, using Facebook, Instagram and Twitter are great ways to promote yourself for SBS. Take advantage of advertising and marketing tactics to set yourself apart. Create content, Q&A’s, use hashtags such as #SmallBizSat, which is promoted by American Express to get traffic to your store or get creative and use your own hashtags. Giveaways also encourage shoppers to stop in and see what you’re all about.

  • Work Together

Get together with nearby stores and make a pact to send customers to each other on small business Saturday. This can be easily done by sharing each other’s information whether it be a flyer or business card. This is also a great way to give out percentages off deals at different stores, i.e, and lunch at a restaurant, free coffee, free manicure, etc.

These are all ways to make the most of the day. Feel free to submit pictures of all the exciting moments occurring during the day.

From our Family here at DOW, to yours, Happy Holidays!

Why Vivint is the better choice for FASTER response times

Every day, more and more homeowners are considering home security for both safety and peace of mind.  Consumers get bombarded with solicitations from all sorts of security companies, and at the end of the day, there’s just one facet of monitored security that a homeowner should be concerned about – Response time.  After all, if an alarm is tripped due to a break-in, how fast will the authorities respond?  Will they respond at all?  These are valid points that need to be addressed before considering any monitored security service.

Monitored security companies are using a common term, verified response, to address authority response time.   A verified response comes in the form of a sound or verbal communication that a crime could be occurring.  When an alarm is activated, a monitored station must “verify” that the alert is true and not tripped as a false alarm.  Up until now, the most usual means to determine if the alarm is real is to call the homeowner using any phone number they have on file for that particular customer.  What happens if a client can’t answer the call from the monitoring station?  You guessed it; that call goes to the bottom of the dispatch list.  As a false alarm, chances of the authorities showing up to assess the home for a burglary are slim to none.

Vivint’s two-way voice feature on the Sky Control Panel allows Vivint’s monitoring station to physically listen for a sound or verbal communication that a crime is occurring.  Sounds that can inhibit a verified response include yelling, voices, glass breakage, the movement of household furniture, etc.  This feature alone awards Vivint one of the fastest response times in the industry and, simply, the most obvious choice for monitored security services.

When assessing the security service your business wants to partner with, compare other company’s response claims to Vivint’s verified response capabilities. Which do you want your business to stand behind?

To learn more about Vinvint and its innovative technology contact our Vivint Sales Manager at craig.parrot@dowelectronics.com. 




Best Practices in Hiring

We all know how difficult it is to find and retain top talent in any industry.  While that is certainly a challenge, it is just as important to be mindful of putting the right steps in place to validate that the candidate you selected to work at your company has the experience, education and background you were searching for.  Here are some best practices to follow:

Use a Standard Employment Application

Every employer, whether big or small, should have each candidate complete an employment application.  The application allows for employers to give consistent, due consideration to all applicants about prospective employment opportunities.  It also gives an employer the opportunity to pre-screen and pre-qualify applicants based on the information provided.  Make sure the information you request/require for your applicants is the same across the board regardless of the position they apply for.  It is also important to keep in mind that there are federal and state laws that mandate how long employment applications should be retained for.

Check References

On the employment application, you should ask for a minimum of 2 personal and 2 professional references.  Take the time to contact at least one reference to reconcile the information provided by your candidate about their previous work history, salary, work habits, etc.  If you are not using an employment application to collect this information, it’s ok to ask your candidate to present you with references independent of an employment application.  Pay attention to the tone of voice that the reference uses when answering questions about your candidate.  That may be more important than the content of their words.  For example, when you ask a reference if they would ever consider re-hiring the candidate, listen for pauses.  If they pause and take a deep breath before answering the question, you should listen very closely to their answer.

Background Check

If you are not currently running a background check to verify information about your candidate, you should seriously consider doing so.  There are many background check vendors that offer a la carte services that would be suitable for your business.  If you decide to use a background check as part of the pre-hiring process, remember to ensure that you are following the protocol as established by the EEOC (“Equal Employment Opportunity Commission” – www.eeoc.gov.).  Most companies see an increase in applicant quality when using background checks which allows for less discrepancies with information provided by your candidates.

In addition to those best practices, some employers will ask their candidates to participate in a pre-hire drug screen.  This, too, is helpful in making sure that the person you are hiring is going to be a good steward of your company, use good judgement and most importantly, be reliable and available when they are needed to work.

Remember, a resume is just a marketing piece presented by your candidate.  Verify the information they provided you is accurate.  You can’t go wrong putting one or more of these best practices in place for peace of mind for the success of your business.

Tune in next month for more tips and information on recruiting and retaining your best and brightest employees.

Are you offering landscape audio solutions?

Now that we’re past Memorial Day, your customers are frequently utilizing their backyards for activities and outdoor entertaining. While you may have set up whole home audio systems for them inside, did you add on a landscape audio system to complete their audio experience? Landscape audio systems offer many benefits for your customers and for custom integrators.

For your customer, a landscape audio system offers the best listening experience outdoors. Small speakers are spaced out around the yard providing music throughout the area at an even volume no matter where they are. Unlike centralized speaker systems, the music will not be overly loud in one area just so that it can be heard in the corners of the yard. The speakers can be placed inconspicuously so that they are not interrupting the landscaping or hanging off structures. A below ground subwoofer provides depth to the sound while being hidden in the foliage.

A customer’s neighbors will also appreciate the landscape audio system. Instead of the sound emanating out from the house towards the yard, the sound points from the outer edges back towards the house. This minimizes the amount of sound that spills into a neighbor’s yard interrupting their music, conversation or serene quiet. Also, as mentioned above, the overall volume of a landscape audio system can be lower while still reaching all corners of the space.

A benefit for the customer and integrator is the scalability of a good landscape audio system. Customers get a system that can be designed specifically to fit the shape and size of their yard, maximizing their enjoyment. Integrators get a single system solution without needing to worry about mixing different products or systems together. This makes it easy for an integrator to design a system and estimate the costs and labor.

Lastly, but not least in importance, landscape audio systems offer great margin opportunities plus installation revenue. Landscape audio is not a typical DIY product, customers want a quality, professional installation. Increase your revenue this summer by adding landscape audio to your company’s offerings.

At DOW, we believe landscape audio has great potential for our customers. To help integrators, DOW has free demo loaner kits available that can be used to prove the amazing audio quality. Experience landscape audio yourself so you can speak confidently to your customers.

RingCentral Offers Partners Additional Support

RingCentral is launching a new venture called the Channel Harmony One to Infinity Program. This program combines the efforts of the Channel and Direct sides of RingCentral, giving partners more sales support than ever before.

Every potential sales opportunity that a partner has can be fully supported by a Direct Rep (also known as Subject Matter Expert) at RingCentral, regardless of the size of the deal. The RingCentral sales representatives have extensive experience in sales and can have a wider array of potential tools to use to help close deals. These could potentially include promotions, discounts (on service and/or phones), spiffs, and more.

The partner also has the option to remain completely neutral in the deal and allow RingCentral to do all of the pitching of the product. Some partners prefer this route, as they would like to keep a consultant style role with their clients. The Subject Matter Experts can go through the entire sales process from start to finish with the client, freeing up the partner to spend time looking for more leads. The Subject Matter Experts (SMEs) are categorized based on location, potential deal size, type of company, and other factors.

This is an unprecedented support feature of Partner Programs, and is showing to be very promising for all parties involved. There have already been large-scale deals that have been put through thanks to the combined efforts of the partners and the SMEs at RingCentral. The projected growth of the RingCentral Partner Program is continuing to expand thanks to the launch of the Channel Harmony One to Infinity program.

I Need to Hire Someone… Now What?

One of the biggest challenges faced by employers, both big and small, is the quest to find qualified employees.  An even bigger challenge is finding the right “Fit” for your organization.  With the national unemployment rate at 4.4% (as of April 2017), we are constantly asking ourselves, “Where are all of the reliable, skilled candidates?” When I hire them, are they going to show up for work?”  While the thought of recruiting and looking for new employees can seem like a very daunting task, it doesn’t have to be.  Here are some suggested best practices for recruiting qualified employees to work for you AND your business.

  1. Have a Job Description – Before you recruit your next employee, make sure the role they are going to fulfill for the company is specifically outlined to include daily job duties, who they will report to, their pay status (salary or hourly), schedule (i.e. will they have to work weekends, etc.) Set the expectations up front.  It eliminates any guess work on the back end.
  2. Understand your Cost to Recruit – Do you spend tireless amounts of money putting an advertisement in the local newspaper hoping that your next Employee of the Year is going to walk through the door? If you are, but the results of your efforts are not changing, you need to re-evaluate your approach.  It’s vital to the fiscal health of your organization to use your recruiting budget wisely, so know the audience you’re trying to capture and focus the dollars (and time) there instead.  For example, if you are looking to fill a counter/retail sales role, try reaching out to a local community college to see if they have a job posting board.  Those colleges are very eager to get their recent graduates and/or alumni placed with good employers, so it becomes a win-win for everyone.  Even better, it typically costs nothing!
  3. Spend Time Interviewing – Getting to know the person or people that you are entrusting to help run and grow your business is one of the most important responsibilities you can fulfill.  Before interviewing a candidate for a position, make sure you have an appropriate list of interview questions ready and take the interview slow.  As the interviewer, you have a direct impact on your candidates impressions of the company (and ultimately, their decision to accept an offer). When your body language implies that you’re bored with the discussion (and it’s just not that important),  it doesn’t allow for a healthy discussion about the job requirements, your expectations of them as an employee, etc.  When you show a lack of interest in them, it has the potential to turn into an unhealthy start if you hire them.  Show them around the workplace during the interview and watch their expressions; see how they interact with your existing employees.  You’ll be surprised how much you can learn from body language and taking the interview process slow.

Tune in next month for more tips and information on recruiting and retaining your best and brightest employees.

Sell DISH Today!

Are you looking for another revenue stream for your business? Consider the opportunity DISH can offer you!

DISH offers satellite services and entertainment solutions for everyone. As a retailer, you can offer your customers valuable products that satisfy their entertainment needs. Retailers often become the go-to local source for customers looking for in-home entertainment solutions. To make their retailers successful, DISH provides sales, marketing, and training support with a dedicated team.

There are many opportunities when you’re with DISH. In addition to selling residential services, consider commercial sales opportunities at restaurants, doctor offices, automotive services, fitness centers, and more. DISH offers a variety of programming packages allowing businesses to select what works best for them. When you become a retailer, you get a dedicated Commercial Account Manager who will help your business grow! Earn upfront incentives plus the opportunity for monthly residual revenue.

But the options don’t stop there! With DishLATINO, you can offer packages with 270 channels in Spanish and English. DishLATINO has a strong brand in the rapidly growing Latino segment giving DISH retailers a leg up on the competition. With options like the 2-year price guarantee and the No Commitment option, retailers can offer the best solution for their customers.

DISH gives retailers additional support with marketing and promotion incentives. With all of these- opportunities and incentives, selling DISH is a great option for expanding your business. So what are you waiting for? Apply today!

Become a Vivint.SmartHome Authorized Reseller

Wonderful opportunities with Vivint!

SmartHome Innovators

Are you looking for an opportunity to own your own business or add another product that generates profit for your existing business?  Most Vivint.SmartHome partners we bring on our looking for just that and they find it with Vivint, because of the huge opportunity there is with the increase demand in home owners looking to turn their home into a Smart Home.  More and more home owners are looking to be connected with their most expensive asset and to take advantage of all the conveniences that a smart home offers, like: power savings, security, and comfort.

Opportunity: Try this, Google: Smart Home growth and you will find endless articles and stats showing how this is one of the fastest growing trends with home owners.  You can also look at all the companies trying to get a portion of this industry including Google, Apple, Comcast, and many more.  Why would…

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