The biggest weekend in retail starts on Black Friday, but one of the most important days for our customers is Small Business Saturday. Small Business Saturday was created in 2010 to encourage consumers to shop small and local. Oftentimes, consumers are going to big-box retailers and e-commerce stores on Black Friday and Cyber Monday to get significant deals on products they’re looking for.
Did you know that 84% of consumers who are aware of Small Business Saturday said the day makes them want to shop small and local all year long, not just during the holiday season? (2017 SBS Consumer Insights Survey)
Your biggest asset as a small business is that you’re part of the local community. You can build relationships and become a trusted source for your customers. In addition, you have the ability to provide personalized, hands-on customer service.
What are the benefits for your business?
- Promotes your business as the local expert in your industry
- “Shop Small” branding leverages the promotion of your business
- Increases selling opportunities
- Builds partnerships and relationships with other local businesses
Related: Small Business Saturday – Be The Expert
What resources are there to promote your business on Small Business Saturday?
American Express originally created Small Business Saturday, and they have a lot of free marketing materials and tools you can utilize (even if you don’t accept AMEX at your business). Check out their Shop Small Studio for more.
How to promote your business on Small Business Saturday
- Distribute flyers to customers in your store
- Utilize the AMEX social media content and take/post fun pictures of your staff/business promoting the event
- Hang Small Business/Shop Local signage throughout your store
- Consider inviting other local businesses to participate to turn it into a bigger community event that you can all promote
- Add Small Business/Shop Local badges and logos to your website, emails, and other marketing materials