Happy New Year from the DOW Electronics team!

As you are creating your strategy for the new calendar year for sales and the product mix in your store, we want to be sure you understand why DOW is the right choice to help your business grow!

Obviously, we are slightly jaded on this information as we are DOW, but you know that we don’t mess around when it comes down to taking care of our customers, so you can trust that we are giving you the low-down on these issues to ensure you experience long-term success and profitability.  So what makes DOW different…. How are we head and shoulders above any other option? 

• Quick and Easy Start Up – Many other options require buying many pieces, whether all at once or over a short period of time, to fulfill buy-in requirements. The issue here is you are kind of guessing at what might sell, what might be popular, or how successful you might be in marketing a new technology or device to your customers. Going through DOW allows you to buy as you need product, basically replenishing your stock as you sell down, which is a huge advantage in keeping overhead costs lower and streamlining your inventory.
• Line requirements – Some require you carry certain products to be able to get other products. Specific head-units must be bought to be able to carry other head units, or some quantity of a product must be purchased to acquire another product. Not so through DOW. A good distributor is a business partner, and a good business partner allows you to customize your stock to your needs. You can pick and choose what you need and when you need it, on all of our lines.
• Great Pricing All the Time – Don’t believe the hype when it comes to purchasing a large quantity of a product or signing a contract for quarterly or annual product buy-in commitments. These discounts can disappear quickly over a short period of time when the product is sitting on your shelf, and can actually cost you money long-term if you aren’t buying enough to fulfill the contract. A good distributor, like DOW Electronics, offers you the lowest price without any of these requirements or long-term commitments, while providing you with ample product availability and fast shipping to get you the product as you need it.
• Technical support or other incentives – No one else can offer so many options for technical support for retailers.  The relationships we have cultibvated with our premier manufacturers gives you concierge-level technical and product support whether you buy 1 or 100 of their products. In addition, the DOW outside and inside sales and support teams are the only 12 Volt dedicated team that features MECP Certified Technicians, including a Master Installation Technician. What does this mean to you? It means that we don’t simply hand you off to someone else for support – we are yet another support avenue for you when it comes to needing an answer quickly, and that we absolutely know our products well and can guide you through product compatibility and vehicle installation issues at any time.

So as you are ramping up your plans for 2014, make sure you are making smart product buying decisions and choosing the right business partners so you end this year profitably! DOW Electronics wants you to have HUGE success this year!